(ORLANDO, Fla.) - Continuing to expand upon its relationship with Golf Channel, and coming off the recent announcement of being named GolfNow's first Official Loyalty Partner - Cleveland Golf / Srixon has been named the official golf ball, wedge and putter of the Golf Channel Amateur Tour - the largest amateur golf tour in North America.
Specifically, Cleveland Golf will serve as the official wedge and putter of the Am Tour, and Srixon will act as the official golf ball to the membership of more than 7,000 avid amateur golfers. In addition, Cleveland Golf / Srixon will provide Srixon golf balls to members of the Am Tour.
"Our commitment to expanding our partnership with Golf Channel and GolfNow speaks to the synergy between our brands, stemming from our collective passion to growing the game and dedication to helping golfers improve," said Todd Harman, president of Cleveland Golf / Srixon. "Our devotion to helping provide everyone with the opportunity to experience playing at their best and to continue to get better is in perfect alignment with what the Golf Channel Am Tour is all about."
"Golf Channel Am Tour members are highly competitive golfers, who are constantly searching for ways to get better. And Cleveland Golf / Srixon shares in our mission to assist golfers in reaching their goals, no matter their handicap or skill level," said Kenny Booth, senior director of events for Golf Channel. "Whether it is producing first-class golf experiences like the Am Tour or the highest-quality golf content for television, Golf Channel is committed to growing the game and partnering with progressive industry leaders that share in this goal."
The 2014 Golf Channel Am Tour season is already underway, and will culminate in Scottsdale, Ariz. with the National Championships, held at Grayhawk Golf Club and Talking Stick Golf Club September 9-18. Cleveland Golf / Srixon will also arrange to have its PGA TOUR staff players on site during the National Championship competition.
For more information on Cleveland Golf, Srixon and Never Compromise, visit www.clevelandgolf.com, www.srixon.com, and www.nevercompromise.com.
For more information about the Golf Channel Am Tour and the national championships, visit www.gcamtour.com.
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