Bushnell Golf Introduces Pro X7 Laser Rangefinders

World's most powerful laser rangefinder now features JOLT technology

(Overland Park, KS) - Bushnell Outdoor Products, makers of the #1 laser rangefinder on the PGA Tour, today introduced its latest innovative laser rangefinder - Pro X7. In an effort to continue catering to over 90% of PGA Tour pros and top amateurs who trust Bushnell laser rangefinders, the Pro X7 has been engineered with incredible ranging capabilities of up to one mile (550+ yards to a flag), Vivid Display Technology, 2nd Generation E.S.P. (Extreme. Speed. Precision.) and PinSeeker with JOLT Technology.

"We are proud to continue our decade of dominance in professional golf, but we wouldn't be as popular among the pros if it were not for continued advancements in our rangefinding products," said Scott Peterson, Bushnell Product Manager. "The introduction of the Pro X7 further enforces our commitment to providing innovative products, which are not only required by TOUR players, but also by recreational golfers everywhere who demand accurate yardage readings on the golf course."

Continuing the trend of evolving precision through industry-leading technologies, Bushnell Golf is proud to introduce JOLT Technology in their new line of Pro X7 Laser Rangefinders. When the golfer aims the Pro X7 at the flag, JOLT Technology will provide short vibrating bursts to reinforce that Bushnell's advanced PinSeeker Technology has isolated the target and locked onto the flag. The vibrating bursts provided by JOLT Technology will now eliminate any and all doubt and assure the golfer they have the exact distance to the flag.

The Pro X7 laser rangefinder offers Vivid Display Technology. Created specifically for Bushnell's premium rangefinders, this optical enhancement improves contrast, clarity and light transmission dramatically for enhanced use. The brightness of the digital display has also been increased, providing rapid, positive identification in all lighting conditions. These enhancements are offered with four user adjustable intensity settings, allowing superior rangefinding performance for any golfer.

Also new to the Pro X7 is 2nd generation E.S.P. (Extreme. Speed. Precision) technology. E.S.P. provides yardage five times faster and more accurately than ever before. Not only has the acquisition speed been increased to a lightning fast level, E.S.P. provides 1/2 yard accuracy from five to 125 yards, and the distance is displayed to 1/10th of a yard. Having more accurate distances enables the golfer to strategize and hit every approach shot with confidence.

Engineered for golfers who play competitively, the Pro X7 is legal for tournament play (all Bushnell laser rangefinder models, except the Bushnell Pro X7 Slope and Bushnell Tour v3 Slope are legal to use when USGA rule 14-3/.05 is in effect). The Pro X7 Slope has the same features as the Pro X7, plus Slope Technology that provides compensated distances based on elevation changes.

Product features include:
* PinSeeker w/ JOLT Technology to zero in on the flag
* Accurate to 1/2 Yard
* Five yards-1 mile ranging performance (550+ yards to a flag)
* 2nd Generation E.S.P. 5X Faster (Extreme, Speed, Precision)
* Vivid Display Technology (VDT) for all lighting conditions
* 7x Magnification (objects appear 7x closer)
* Waterproof
* 3-Volt Battery and Premium Carry Case are also included

The Pro X7 and Pro X7 Slope will be available at Bushnell retailer's nationwide beginning in early February. Retail price for the Pro X7 is $499 and Pro X7 Slope is $599.

Bushnell, the #1 choice of professional golfers, offers a full range of rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance.

For more information on the Bushnell family of rangefinders, visit the company's website at www.bushnellgolf.com.