Player Will Be Ambassador for Health and Well-Being and Serve as Co-Host at PGA TOUR Event
(La Quinta, CA) – Golf legend Gary Player and Humana Inc., one of the nation’s leading health and well-being companies, announced the continuation of their three-year partnership with Player as the Black Knight will once again co-host at the Humana Challenge in La Quinta, California January 13-19. Since the partnership’s inception last year, Player has served as a national spokesman for the health care company, promoting lifelong well-being and healthy living through proper diet and exercise. Player has also joined forces with Humana to help address the increasing challenges of childhood obesity.
“I firmly believe that The Humana Challenge is one of the most important events on the TOUR schedule. Humana and the PGA TOUR have created an incredible platform to raise awareness for healthy living and I am honored to play a key role in spreading a message that is close to my heart,” said Player, who has won more than 165 professional tournaments worldwide, including nine major championships, and is one of only five individuals to win the coveted Grand Slam of golf.
Sponsored by Humana and the William J. Clinton Foundation, the 2014 Humana Challenge is an annual PGA TOUR event featuring 156 professionals playing at PGA WEST and La Quinta Country Club. To date, the event has successfully raised more than $2.1 million for charity and was named “Sports Event of the Year” by The Sports Business Journal.
Player has been an advocate of healthy living through proper diet and exercise and has maintained an incredible level of fitness throughout his legendary golfing career. At the age of 78, Player is recognized as an ambassador to fitness and serves as a role model for many of today’s up-and-coming PGA TOUR stars. The 2014 Humana Challenge takes place fresh off a milestone year for Player, which included his 60th anniversary as a professional and the 30th anniversary of his philanthropic endeavor, The Player Foundation.
“I greatly admire the efforts and commitment of Humana and President Clinton to promote lifelong well-being. Over my 60-year golfing career, I placed great emphasis on fitness and a healthy diet and at this stage in my life, I am really seeing the benefits of my lifelong commitment more than ever,” Player said.
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