Thursday, May 25, 2017

Tagmarshal Pace of Play Integrates to EZLinks Golf – the Industry’s Leading Tee Sheet Provider

(Las Vegas, NV) – Tagmarshal – the pace-of-play and revenue-optimizing system used by Kiawah Island Golf Resort, Whistling Straits, Erin Hills and other top golf courses – is now integrated to EZLinks Golf. The integration to the EZTee Pro tee sheet allows EZLinks clients working with Tagmarshal to seamlessly review and access pace analytics and player data.

The programmatic integration of Tagmarshal to the EZTee Pro tee sheet allows mutual customers like Billy Casper Golf and Crystal Springs Resort to offer more personalized services. For example, routinely fast players, determined by Tagmarshal tracking, can be rewarded with incentives. Pace profiles are automatically accessible to course managers upon tee time reservation and at check-in, allowing for proactive service.

“We empower our partners to achieve business goals around course flow and player management,” says Craig Kleu, Chief Operating Officer of Tagmarshal. “Tying our system into club technology creates further efficiencies and ROI value.”

EZLinks is the latest integration for the rapidly expanding Tagmarshal. Last month, Golf Weather started sharing forecast readings for robust pace-of-play measurement based on rain and daylight hours. Tagmarshal also works with other tee-sheet and booking providers.

“EZLinks regularly invests in integrations to bring additional value and insights to our clients,” says Gary Cohen, CEO of EZLinks Golf, a PGA TOUR affiliated company. “Pace of play is an important issue to many golf courses and the Tagmarshal software helps clients to tackle this issue with innovative insights and reward solutions.”

Utilized at premier golf destinations globally, including three of Golf Digest’s Top-10 U.S. courses, Tagmarshal’s unobtrusive GPS tags track walking and cart rounds. Course operators streamline pace to deliver more consistent round times, add tee time capacity and generate incremental revenue.

A recent USGA survey shows 74% of golfers believe pace is “critical” to their enjoyment of rounds. Fittingly, the Tagmarshal solution improves average round times, reduces slow play and enables courses to optimize revenue opportunities. Superintendents use Tagmarshal to better manage pin placements and hole set ups which lead to less golfer stress, better scores and repeat play.

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