Monday, May 22, 2017

Bridgestone Golf Signs Multi-year Endorsement Deal with Cheyenne Woods

LPGA Tour Star to Exclusively Play Company’s Golf Balls in Competition

(COVINGTON, GA) – Bridgestone Golf, innovator of premium golf balls, clubs and accessories – announced today it has signed LPGA Tour player Cheyenne Woods to a multi-year agreement to exclusively play and promote its high-performance golf balls.

Cheyenne Woods
Woods, the niece of legendary golfer Tiger Woods, selected the Bridgestone Tour B330-RX ball after thoroughly testing it against competing models. As part of the partnership, she will be featured in digital and social marketing as a Bridgestone Golf ambassador. Playing her third year on the LPGA Tour, the 26-year-old has recorded a victory at the Australian Ladies Masters, among many other top-10 finishes worldwide.

“The Tour B330-RX fits my game perfectly and gives me the confidence to hit any type of shot. It is long and straight off the tee and easy to control around the green,” said Woods.

Specially crafted with AMATOURcore and SlipRes cover technology, the Tour B330-RX helps players generate more power for faster ball speed and optimizes spin for longer, straighter shots.

“Cheyenne is one of the LPGA Tour’s rising young superstars and is an excellent addition to our large and growing stable of influential ambassadors,” says Corey Consuegra, Senior Director of Marketing. “She is the latest example of a player switching to our products because they provide superior all-around performance over any of our competitors.”

Bridgestone’s professional staff features 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, and rising stars Bryson DeChambeau and Hudson Swafford.

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