Maximum distance and accuracy comes from an enhanced core design, allowing the Extra Soft to outperform many higher priced competitors. The soft feel on all shots is attributed to a responsive ionomer cover. Providing new options for golfers of all genders, the pink model joins previously launched white and yellow versions of the product. Available in time for Mother’s Day, the pink Extra Soft will retail for $21.99 per dozen.
“Our competitors focus most of their time and resources on developing Tour-caliber balls, when the reality is the vast majority of amateur players are hurting their performance by using something like a ProV1*,” says Elliot Mellow, Golf Ball Marketing. “At Bridgestone we engineer balls that perform for everyone and Extra Soft was developed to feel amazing without sacrificing the distance or accuracy often seen as a drawback to playing a softer ball.”
In addition to the new Extra Soft, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the B330, B330S, B330RX, B330RXS, e6 SOFT, e6 SPEED, Powerdrive, Laddie Extreme, and Lady. More information on the company’s ball, club and accessories offerings are available at www.bridgestonegolf.com.
Bridgestone’s professional staff features 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and rising stars Bryson DeChambeau and Hudson Swafford.
*ProV1 is a registered trademark of Titleist. Titleist is a registered trademark of Acushnet.