Bobby Jones Becomes Official Clothier of Golf Channel Academy

Golf’s Premier Luxury Brand Partners with Network of Teaching Professionals to Pay Homage to the ‘Lifeblood’ of the Game

(Atlanta, GA) – Bobby Jones, the leading purveyor of authentic luxury golf products for more than a quarter century, today announced that it has partnered with Golf Channel Academy (GCA) to become the official clothier to its network of 64 locations and more than 200 teaching professionals throughout North America.

As part of the deal, Bobby Jones will offer a selection of complimentary and preferred pricing luxury apparel to all GCA coaches and special incentives for GCA student.  In return, GCA coaches will provide instructional content for the new BobbyJones.com “Instructor’s Corner” and introduce the Bobby Jones brand to their students.

“Throughout his storied career Bobby Jones had a reputation for being an ardent student of the game, studying the mechanics of his swing with great meticulousness,” said Andy Bell, President/CEO of Jones Global Sports.  “His interest in the technical aspects of the golf swing and his appreciation of and respect for teaching professionals, as the ‘lifeblood’ of the game, make this partnership one we know Mr. Jones would be very proud of.  Staying true to Mr. Jones’ ideals, we are excited to offer our support for the men and women charged with helping people learn, improve and enjoy this great game.”

Golf Channel Academy’s sister company Proponent Group, the leading professional services company for golf’s top instructors, is also included in the agreement. Bobby Jones will provide exclusive personal use discounts to Proponent Group’s 600+ members worldwide.

“Partnering with Bobby Jones sets the tone for level of quality and caliber inherent in Golf Channel Academy, its coaches and our commitment to the game,” said Todd Wilson, CEO, Golf Channel Academy.  “We’re very excited by the opportunity to broaden awareness of these fine products to the game’s top instructors and their students.”

For more than a quarter century, Bobby Jones has provided luxury men’s and women’s sportswear, including polo shirts, button downs, shorts, slacks and sweaters/knits to demanding consumers looking to exude a classy, cool confidence on and off the course.  The Bobby Jones brand can be found at the finest golf clubs, resorts and haberdasheries in the world.  For more information on the Bobby Jones brand, visit www.bobbyjones.com.