Thursday, July 24, 2014
DS-1 Putter, the first of the 'Designer Series' Putters from KZG
The putter is the most used club in every golfer’s bag. Yet, so little attention has been paid to how it is manufactured, designed and fit for the golfer. KZG aims to change all of that with its new Designer Series program.
Each putter in the Designer Series will be designed by one of the Top 100 ClubFitters in the World … experienced and highly skilled fitters who have worked with many of the top touring professionals as well as average golfers.
The DS-1 was designed by Bryan “Buddy” Beem who has been rated among the World’s Top 100 ClubFitters for 9 years in a row and has had over 30 years experience working with touring professionals, head pros, avid golfers, university teams and junior amateurs. He is called “Uncle Buddy” by the top junior golfers in Colorado. Out of the top 20 players on the Colorado junior circuit, 15 have been coached and fit by ‘Uncle Buddy’ and they all play KZG. Buddy owns Buddy Beem Custom Clubs near Denver, Colorado.
In designing the DS-1, Buddy reports: “I chose a triple-forged process so that the putter is extremely responsive and helps my golfers learn to feel the subtle differences in the way they make contact with the ball. Over time, they will be able to consistently repeat their best strokes. And forged putters definitely are the easiest putters for making lie and loft adjustments, which is absolutely critical for a perfect fit,” he adds.
“The perimeter weighting on the DS-1 is designed for stability, the leading edge is cambered and the micro-milled face gives a clean, sharp roll for better control.” Buddy reports: “the whole set up and look at address makes it easy to just ‘point and shoot.’”
In designing the DS-1 putter, Buddy notes that “right-eye-dominant players need an offset neck and clear alignment markings to help them set up with the ball precisely in the middle of their stance. The DS-1 addresses this phenomenon, ensuring that the putter head will be square to the player’s target line as the ball leaves the face.”
“KZG works with its engineers, but we go a step further and rely heavily on design feedback from the finest fitters and teachers in the golf industry” reports Jennifer King, president of KZG. “We believe it is the professionals that are working with golfers day in and day out that are best informed on what the golfer needs for a better game. We are very appreciative of Buddy’s efforts in making the DS-1 such a great performing putter that is already gaining rave reviews.”
The Designer Series was created to cover critical variables in the stroke that are often overlooked by other manufacturers. The beauty of KZG clubs is that every design is conceived to meet the needs of a particular type of golfer.
Every DS-1 putter will be custom fit to each golfer’s unique specifications as KZG products are only available through KZG’s network of highly qualified professional teachers and fitters which are listed on the Dealer Locator at www.kzg.com.
Available in either brushed satin or matte black, the MSRP for the DS-I Putters is $299.