More than a dozen players expected to put new UDI in play this week at Open Championship for controlled distance and trajectory off the tee along with versatility and shot-shaping from the fairway
(Carlsbad, Calif.) – Earlier this year TaylorMade Golf Company introduced the SLDR Mini Driver, a club designed for use off the tee that is incredibly accurate and longer off the tee than a 3-wood. Now, the makers of the No. 1 driver in golf are featuring a club designed to deliver incredible distance on tee shots and performance never before seen in a long iron. Introducing the Tour Preferred UDI (Ultimate Driving Iron).
A poster boy for distance and consistency, TaylorMade Tour Staff Professional Justin Rose, has played the UDI beautifully in his two recent wins (Quicken Loans National at Congressional and the Aberdeen Asset Management Scottish Open) and is a favorite at Royal Liverpool this week.
Like Rose, TaylorMade Tour Staff Professionals expressed a specific desire for a club that combines distance and playability with accuracy and shot shaping capabilities. Enter UDI: The hollow construction allowed engineers to move weight lower and more forward, resulting in faster ball speeds and a higher launch angle than traditional driving irons. By increasing the launch angle, TaylorMade engineers have effectively made driving irons more playable than past models – making it easier to hit high towering shots with low lofted irons.
Available in 1-iron (16°), 2-iron (18°) and 3-iron (20°) options, the UDI features TaylorMade’s renowned Speed Pocket Technology. This tour-proven technology allows the face to flex more efficiently for better distance and greater consistency. In addition, this key design element is instrumental to creating the high launch conditions golfers experience with UDI. Other features include an advanced sound dampening system for a soft feel and a crisp sound that appeals to better players.
UDI was first introduced on the PGA Tour during the Quicken Loans National at Congressional Country Club in Bethesda, Maryland, where eventual champion Justin Rose elected to put the UDI in the bag. Firm and fast course conditions, which rivaled those of the 2010 U.S. Open at Congressional, made UDI a popular choice off the tee for Rose. TaylorMade is anticipating more golfers to put the UDI in play this week at the Open Championship at Royal Liverpool.
With an MSR of $199, the UDI will be available at retail on July 14, 2014. For more information, go to taylormadegolf.com.