Monday, March 31, 2014

Innovative Performance Meets Time-Honored Tradition: Nike Golf’s New Limited Edition Footwear

Nike Athletes will debut Limited Edition TW’ 14, Lunar Control and Lunar Clayton shoes in competition

(BEAVERTON, Ore.) – Nike Golf introduces three limited edition footwear styles, available March 27. The new Nike TW’ 14, Nike Lunar Control and Nike Lunar Clayton limited edition designs blend Nike’s innovative performance technology with pops of iconic color throughout all three styles.

Each model features premium white uppers and a range of colorful design details, from the outsole to the lace eyelets to the Swoosh.

“Last year we released a limited edition version of the TW’ 13, and it was a huge success,” says Lee Walker, Nike Golf Footwear Product Director. “For 2014, we wanted to expand that unique offering to include three of our most popular models – the TW’ 14, Lunar Control and Lunar Clayton – featuring an infusion of color in a trio of powerful yet understated designs.”

Nike Athletes will wear the limited edition footwear in the first major championship of the year.

Nike TW ’14 Limited Edition
Nike athlete Tiger Woods collaborated with Tobie Hatfield, Nike’s Athlete Projects Innovator in Nike’s Innovation Kitchen, and Nike Golf footwear designers to create his signature Nike Free-inspired TW’ 14 shoe. The natural-motion engineered outsole is designed to mimic and conform to the innate movement of the foot to the shoe while delivering all the protection and traction of a lightweight performance golf shoe. The TW’ 14 also features Nike’s Dynamic Flywire technology, which moves with the foot to provide stability and mobility during the swing.
Street price: $180

Nike Lunar Control Limited Edition
The Lunar Control features Nike’s proprietary full-length Lunarlon technology, a lightweight cushioning system that is highly responsive, resulting in a unique combination of comfort and support. Nike Flywire, another proprietary technology, wraps from the midfoot to the heel for targeted support and lightweight structure within a premium full-grain leather upper.
Street price: $160

Nike Lunar Clayton Limited Edition
Nike Golf footwear designers combined a handcrafted, waterproof leather upper with lightweight Nike Lunarlon technology underfoot for maximum responsive cushioning in the Lunar Clayton. A leather welt, often utilized in traditional methods of making shoes, joins the upper to the outsole while protecting from the elements. A molded rubber outsole (Integrated Traction) makes the Nike Lunar Clayton a versatile, wearable shoe both on and off the golf course.
Street price: $250

Limited quantities of the Nike Golf limited edition footwear will be available at select retailers and on Nike.com.

For more information on Nike Golf, visit www.nikegolf.com. To follow Nike Golf on Twitter, visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook.com/nikegolf. To view Nike Golf videos subscribe at www.youtube.com/nikegolf.

No comments: