Monday, March 10, 2014

ECCO Golf Signs PGA Tour Rookie Will Wilcox as Brand Ambassador

(Londonderry, NH) – Danish company ECCO – a leading manufacturer of innovative footwear – announces the signing of 2014 PGA Tour rookie Will Wilcox, who will showcase the company logo on his shirt collar and compete in its BIOM Golf shoes featuring award-winning NATURAL MOTION technology.

A 27-year-old native of Birmingham, Alabama, Wilcox earned his PGA Tour card by finishing No. 7 on the 2013 Tour money list. This came after a season that saw him win the South Georgia Classic and become only the fourth player in Tour history to shoot a 59 in competition (final round of Utah Championship).

In his first tournament wearing ECCO – the 2014 Sony Open in Hawaii – Wilcox finished T8.

“Will has a great story mixed with some serious skills and a proven ability to win,” says Jesper Thuen, Global Sponsorship, PR & Event Manager – ECCO Golf. “As a young, up-and-coming player, he’s an excellent complement to our roster of global stars.”

Taught the game by his mother, Kim, who coaches the University of Alabama at Birmingham women’s golf team, Wilcox was a nationally-ranked junior before becoming a three-time collegiate All-American. He turned professional in 2009, winning four times between the NGA Tour and Canadian Tour before his breakthrough campaign.

Among Wilcox’s notable 2013 Tour stats: No. 1 in total driving, and consecutive cuts made (14); No. 2 in all-around ranking, and birdies per round; No. 6 in average driving distance (313 yards).

“I’ve worn my ECCO golf shoes in some very tough, wet conditions and have been really impressed by the comfort and durability,” says Wilcox. “My first season on the PGA Tour is off to a great start and I’m humbled to join the likes of Freddie, Graeme and Ernie as an ECCO brand ambassador.”

The BIOM Golf line of cleated shoes worn by Wilcox includes two special-edition Caldera leather models boasting a sleek, matte finish inspired by luxury automobiles. These are made using a special full-grain material that’s stain resistant and easy-to-clean.

Each pair of BIOM Golf showcases a convention-breaking design based on the foot’s natural system for absorbing impact. This distinctive technology relies on a completely anatomical last developed by scanning the feet of 2,500 athletes. It is exceptionally lightweight with a low profile that helps to form one of the game’s most stable hitting platforms.

In addition to Wilcox, the ECCO Golf collection is endorsed by scores of Tour stars worldwide, including Fred Couples, Ernie Els, Graeme McDowell, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Andreas Hartø, Wu Ashun, JB Hansen, Belén Mozo, Caroline Masson and Gerina Piller.

For more information:, 800.886.3226.

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