Sunday, November 17, 2013

Product Review: PURE Grips

While myriad variables (rounds played, individual’s perspiration, general care, etc.) don’t allow a standard rule of thumb on how often golfers should regrip their clubs, it’s a safe bet most players are behind schedule.

Consider this ... A golfer can make a perfect swing, but if their grip slips even an 1/8 of an inch, there’s no telling how badly the ball could fly off target.

Bottom line: You either need, or will need, to regrip. When you do, choose PURE.

In a collaboration with Hank Haney, PURE Grips has introduced the DTX ($8.99 ea.). These grips are a combination of contrasting textures that deliver a great simulation of a cord feel, but add PURE’s seamless molding and rubber technology. The unique combination of rough and tacky texture is great for any golfer looking for a secure connection with the club.

PURE promises exceptional durability and incredible feel. How? Their proprietary 100% rubber formula provides optimum feel and a high level of moisture and heat resistance that allows golfers to play their best in all weather conditions.

Even better, the installation of PURE Grips requires no adhesive tapes or solvents. Using quick-connecting tools, the power of air pressure installs the grips as securely as any adhesive tape. Once installed on a steel or graphite shaft, the grip provides optimal stability while the elasticity of the rubber combines with friction to create "rubber memory," ensuring the grip will not loosen or slip.

Not only does regripping with PURE Grips take a quarter of the time of standard installation, but clubs can be used immediately. No more waiting a day for the solvent to dry.

Do yourself a favor. A simple equipment fix can immediately enhance your game. Take grip slipping out of the equation with PURE and stick it close. Improve your feel and improve your game with PURE.

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