Expands Distinctive Portfolio with Addition of Italian Luxury Line
(SOUTHAMPTON, NY) - Bramare Brands - a leading U.S. distribution company for high-end golf apparel - has added Italian luxury golf and sportswear label Chervò to its portfolio that includes the performance-focused Swedish line Cross Golf.
Under direction of company Founder and President Diana McCarty, Bramare will initially showcase the Chervò collection to discerning green-grass buyers and high-end specialty retailers nationwide. A broad range of multifunctional garments and accessories for men and women feature a Chic-Tech aesthetic that transitions seamlessly from the golf course to leisure activities and premium-class travel.
"There's a large and growing market segment that keenly understands and appreciates the design philosophy, performance features and fine fabrics which distinguish Chervò," says McCarty. "This sophisticated approach helps fill a void in many shops and also delivers exceptional margins to merchandisers."
Combining highly-engineered textiles with a refined, casual style, Chervò entered the golf market in the early 1990s following a decade of skiwear success in Alpine Arc countries. Fueled by its use of innovative materials, the brand has become a category leader at upscale retailers in more than 30 countries, including nearly every European country and key Asian markets such as China, Korea and Japan.
"We are delighted to partner with Bramare Brands which has already successfully introduced other European labels in America," says Manfred Erlacher, CEO of Chervò. "With products showcasing a combination of prestige and flair, and a well-networked sales team, it will not take long for Chervò to firmly establish itself in America as it is in Europe and Asia."