Wednesday, June 27, 2012

Jeff Waller Named Senior Director of Global Business Development for AHEAD

(New Bedford, MA) – Jeff Waller, a 16-year veteran of AHEAD, has been appointed to the new position of Senior Director of Global Business Development by CEO Anne Broholm.

Waller will lead new business development in the U.S. and Canada, while also overseeing AHEAD’s much anticipated entry into the corporate marketplace.  In addition, Waller will continue as a key member of the executive management team at Ahead, with input on strategic company direction, and will also remain in charge of the company’s resort and tournament divisions.

Prior to his new position, Waller served as National Sales Manager for AHEAD, Kate Lord and PGA Authentic brands.  He was responsible for overseeing the golf sales force and resort markets across all sales territories.

“Jeff has been a great asset to AHEAD and I look forward to tapping into his long-term knowledge of the company and the industry to continue to grow our brand. His vast experience will be invaluable as we explore other potential markets outside of our core golf business,” said Broholm.  “As new market opportunities emerge, I am confident Jeff will position AHEAD to be competitive and desirable to a broad cross section of new clients.”

Before joining AHEAD, Waller worked in sales for Reebok and started his career as a Class A PGA Golf Professional. He holds a degree in Business Management and Economics from North Carolina State University.

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