Friday, May 7, 2021

Troon Announces Partnership With Owen's Craft Mixers

(Scottsdale, Ariz.)
– Troon, the leader in club management, development and marketing, is pleased to announce a preferred partnership with Owen’s Craft Mixers, a family-owned and operated mixer company that produces an all-natural, premium non-alcoholic mixer assortment.

As part of the preferred partnership, Owen’s Craft Mixer products will be featured at participating Troon-managed facilities across the U.S., while Owen’s will utilize a number of Troon’s dynamic marketing platforms including digital and print media, customer engagement through Troon’s expansive database, and other Troon marketing channels. In addition, the Troon and Owen’s marketing teams will work together to develop video content featuring Troon-managed golf courses and Owen’s Craft Mixer products.

“We are thrilled to be partnering with Troon and offering their members and guests access to the high-quality and convenience of our cocktail mixers,” said Josh Miller, Co-founder and President of Owen’s Craft Mixers. “We view our business as being well-aligned with the sport of golf, and in addition to our beverage partnership, we are pleased to collaborate with Troon on some exciting marketing initiatives, including creating compelling golf content. We are confident this content and our great-tasting mixers will result in increases in cocktail sales on the course and in the clubhouse.”

Owen’s Craft Mixers, the fastest growing premium mixer brand in the United States, recently announced $7.5 million in funding from celebrity and other notable investors, including country music stars Lee Brice, Darius Rucker and Ryan Hurd, and hockey great Mario Lemieux. Owen’s connection to golf and popularity with golfers has been strengthened in recent years by the company’s partnership with Barstool Sports and its popular, co-branded Transfusion Mixer - a cocktail synonymous with golf courses.   

Owen’s Mixers are a finished product, meaning bartenders do not need to add additional ingredients thus resulting in easier portion control and inventory management. Their “2-pour cocktails” result in increased speed of service while providing consistent, high-quality, premium cocktails to members and guests on the beverage cart and in the clubhouse at Troon-managed facilities. Owen’s core assortment of products consists of their Transfusion Mix, Ginger Beer + Lime, Margarita Mix, Mint + Cucumber + Lime, Tonic + Lime, Grapefruit + Lime, and Cranberry + Lime.  All of Owen’s bottles are re-sealable and will remain carbonated for 14-plus days. 

“We’ve been working with Owen’s Craft Mixers at a number of our managed facilities and continue to be impressed with the quality and consistency of their products,” said Brett Brooks, Troon’s Director of Global Partnerships. “Members and guests enjoy the taste, while our food and beverage associates appreciate the ease of mixing cocktails. We look forward to bringing this successful beverage program and solution to more Troon-managed properties.”

For more information on Owen’s Craft Mixers, visit and

No comments: