Golf Datatech To Unveil 2020 Golf Apparel Study at PGA Merchandise Show

New Study Investigates the Golf Apparel Purchase and Ownership Habits of Serious Golfers

(Kissimmee, Fla.) — Golf Datatech, LLC, the golf industry’s leading independent research firm for consumer, trade and retail golf trends, has announced the Company will unveil a comprehensive 2020 Golf Apparel Study at the PGA Merchandise Show in Orlando. The study, which investigates the golf apparel purchase habits of serious golfers, will be addressed by Golf Datatech executives during a breakfast seminar at the Orange County Convention Center on Thursday, January 23rd, at 7:45 a.m., in Room W-104A. The presentation will end no later than 8:25 a.m. allowing everyone to return to their booths and / or appointments by 8:30 a.m.

Golf apparel brands interested in registering for the seminar, which has limited seating and is available first-come, first served, should contact Suzie Phillips at 407-944-4116, or sphillips@golfdatatech.com.

"The apparel category is probably the most complex and splintered business segment in the golf industry,” said John Krzynowek, Partner, Golf Datatech, LLC. “Not only is there a plethora of products (shirts, tops, sweaters, vests, pants, shorts, skorts, leggings, etc.), there's nearly an infinite number of colors, patterns, and SKU's. Yet with all the complexity of the product, there's very little hard data available to help guide the brands as they steer their business toward success. Golf Datatech's goal is to provide apparel companies with data they can use to make smart decisions about selling and elevating their brand."

A part of the 2020 Apparel Study, Golf Datatech analyzes the triggers that entice golfers to make purchases, the retail outlets they turn to, as well as the brands they prefer and their opinions of golf apparel pricing. A total of 1,000 Serious Golfers participated in the study, answering questions regarding the apparel they purchased for the purpose of playing golf. Among the key topics investigated include:
- Annual apparel spending and average price for golf shirts/tops purchased;
- Number of shirts/bottoms owned and number of various apparel pieces purchased in the past year;
- Unaided favorite apparel brands and aided brand ownership;
- The golf apparel purchase process for golf shirts/tops and bottoms; and
- Online Purchase habits

Registration is required for Golf Datatech’s breakfast seminar on January 23rd at 7:45 a.m. in Room W-104A at the Orange County Convention Center, so RSVP promptly to Suzie Phillips at 407-944-4116, or sphillips@golfdatatech.com. The 2020 Golf Apparel Study will be available for purchase on February 1, 2020.