Thursday, January 30, 2020

Beginners’ Luck for First-Time Attendees at the North America Golf Tourism Convention in Reno-Tahoe

(RELEASE) — Global golf tourism organization IAGTO is making it a win-win situation for golf clubs, golf resorts, hotels and tourist boards attending the 12th annual North America Golf Tourism Convention (NAC) for the first time.

Golf tourism industry companies and destinations new to the organization receive full IAGTO membership when they register for NAC 2020, providing them with a whole host of services designed to help them grow their golf travel business, including access to IAGTO’s 720 golf tour operator members worldwide.

This year’s NAC will take place from 7-10 June at THE ROW’S Silver Legacy Resort Casino in Reno-Tahoe, where golf tour operators specializing in selling North American golf destinations will meet with golf tourism suppliers to make connections and conduct business over the three-day event.

IAGTO Chief Executive Peter Walton said: “Our North America Convention is an incredible opportunity for people working in North America’s golf tourism industry to meet with both domestic and international golf tour operators selling the USA and Canada.

“But what many non-IAGTO companies may not realize is that when they register to attend NAC they also receive full IAGTO membership for the remainder of the year. The membership begins the moment that they sign up for the event, so they don’t need to wait until June to start doing business with the 400 IAGTO member golf tour operators in 48 countries that are already selling golf vacations to and within North America. They are already doubling down!”

As of January 2020, 125 golf tour operators had already registered for NAC and some 150 are expected to attend. Approximately 40% of all buyer delegates are from the USA and Canada, so NAC covers both domestic and international golf travel sales. Globally, IAGTO tour operators are responsible for some 89% of golf vacations sold worldwide, moving 2.4 million golfers with a value of $3.8 billion each year.

IAGTO has 200 member companies in the USA and Canada, of which half attend NAC each year. Golf tourism industry suppliers from Mexico, Central America and the Caribbean are also invited to attend.

Golf resorts and courses registered for NAC 2020 Reno-Tahoe so far include Pebble Beach, Pinehurst Resort, Chambers Bay, Sawgrass Marriott Golf Resort & Spa, Streamsong Resort, Sea Island, The Wigwam, La Quinta Resort, Westin Carlsbad Resort, The Resort at Pelican Hill, Arnold Palmer’s Bay Hill Club, Turnberry Resort & Spa, PGA National Resort & Spa, Treetops Resort, Turning Stone Resort and Horseshoe Bay Resort.

For further information on NAC 2020, see www.iagto.com/NAC

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