Tuesday, August 21, 2018

Kentwool Introduces "Sensationwool" Sock: The First and Only Sock with Treated Fiber to Ease Foot Pain

Ground-breaking new sock infused with therapeutic ingredients for relief from foot-related aches and pains

(GREENVILLE, S.C.) — Building on a long-standing commitment to foot comfort, Kentwool, maker of the “World’s Best Sock,” announced today the introduction of a therapeutic sock for foot pain relief. The new SensationWool sock features Kentwool’s signature, superfine Merino wool in combination with Nufabrx nylon, which is infused with capsaicin and a synthetic cooling agent. This combination of warming and cooling ingredients, similar to those found in over-the-counter pain treatments, provides temporary relief of foot-related aches and pains of muscles and joints associated with strains, sprains, arthritis, bruises, cramps, stiffness and soreness.

“Kentwool socks were born out of a desire to keep customers comfortable, helping them to pursue the activities they love with less pain and more enjoyment,” said Lauren Hubbard, president of Kentwool Performance Apparel. “The SensationWool is an extension of that commitment to comfort, taking the proven performance properties of wool and coupling them with the power of Nufabrx technology. The socks’ warming and cooling sensations deliver pain relief without the mess and inconvenience often associated with creams and pills. We’re thrilled to offer our customers an easy and effective way to ease their pain.”

Kentwool’s SensationWool socks are offered in an ankle-height style and natural color. They are constructed from a proprietary blend of superfine Merino Wool and other natural and high-tech performance fibers, including Nufabrx nylon, a fiber infused with capsaicin and a synthetic cooling agent. The SensationWool’s pain management features are lab-tested to last through 30 wash cycles, and the incorporated ingredients are cosmetic-grade and safe for regular wear.

The new Kentwool SensationWool is available now exclusively at kentwool.com and features a retail price of $24.99. The sock is available in women’s MD and LG, and men’s MD, LG and XL sizes.

“We’re excited Kentwool chose Nufabrx yarn for use in its most innovative socks to date,” said TexDel CEO, Jordan Schindler. “We believe clothing will start to care for your body in entirely new ways. We see the day when well-being is simply part of your everyday outfit, and the SensationWool sock is at the forefront of this movement.”

Since 2008, Kentwool has delivered the “World’s Best Sock” from its headquarters in Greenville, SC.  Drawing on 175 years of mastery in wool manufacturing, Kentwool leverages the attributes of wool, nature’s performance fiber, for unmatched comfort and performance in the sock category. For more information on the Kentwool brand, visit www.kentwool.com.

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