(ORLANDO, Fla.) – GolfNow and Billy Casper Golf (BCG) have expanded their partnership, with a new focus on installations of the innovative cloud-based GolfNow One (G1) golf-course management platform at BCG owned and operated properties coast to coast.
“Our partnership centers on a tailored G1 to meet current and future needs of our clients, Billy Casper Golf and interactions with golfers,” said Peter Hill, chairman and CEO of Billy Casper Golf, which manages more than 150 golf courses, country clubs and resorts. “After testing it at several properties, the time is right for a broader rollout.”
“This is a milestone for G1 and one of the world’s leading management companies, and it illustrates our collective commitment to improving golfers’ experiences,” said Jeff Foster, senior vice president, GolfNow. “This happens from the moment they decide to play through many touchpoints during their rounds, with innovative features that upgrade booking, check-in, payment and more. For example, G1 allows a golfer to check in and pay remotely, and proceed directly to the first tee upon arrival.”
Building on the more than 3,000 golf courses already using GolfNow’s various industry-proven technologies to run their operations, this latest evolution of G1 has been in high demand since its launch earlier this year. Currently, nearly 300 golf courses around the country have chosen to use the G1 technology platform to help them run their businesses more efficiently.
An important benefit of G1 for golf course operators who previously used locally installed software, is eliminating the need to manage updates manually and worry about server issues. The cloud-based G1 technology installs regular updates, new features and other improvements automatically, with no time or action required from golf course staff.
“Time and resources are a constant challenge for golf course operators, therefore we designed the G1 platform as a cloud-based technology that minimizes the need for courses to maintain their systems locally,” said Steve McElwee, chief technology officer, GolfNow. “It’s a superior solution for individual courses and for multi-course operations to track a variety of management functions across entire portfolios.”