‘The Skin You’re In’ Social Campaign Evokes Storytelling About SPF Protection, Hydration

Sun Therapè Pro Sport Sheds Light on Preserving Healthy Skin with Influencer Collaborations

(RELEASE) – Beauty Routines, outfits of the day, and latest looks, should all start with the same step – Sun Protection.  The stunning differences of our skin should be celebrated, but always protected against the damaging effects of UVA/UVB radiation. Sun Therapè Pro Sport is launching an online campaign to encourage the use of sunscreen in any activity. The need to protect and preserve our skin unites every color and condition.

Using the hash tag #theskinyourein, Sun Therapè Pro Sport is asking influencers to tell a ‘skin story’ – Your skin is yours, just yours; you know what it needs, what it likes, and how if feels. A unifying social campaign, the brand hopes Bloggers across the nation will post about their skin in regards to how it performs. Original and compelling stories, since the sun is always with us as we run, walk, jump, bike, climb, hike, stretch, dance, golf, play tennis, chase after kids, kick a ball, swing a bat, and go over the rim.

Originally formulated for athletes, Sun Therapè Pro Sport is a dual sunscreen/moisturizer that is non-oily, absorbs quickly, and dries to a silky finish. “Active people don’t want to feel there is a greasy residue on their bodies while they perform,” said Victoria Elizabeth, Professional Golfer, LPGA. “Sun Therapè Pro Sport keeps my grip intact while preserving my skin’s integrity.  The Skin You’re In should be protected by a full spectrum SPF with the beauty bonus of age-defying antioxidants.”

While those regularly outside think more about environmental damage, Sun Therapè Pro Sport is using this influencer campaign as an authentic reminder to preserve skin through social storytelling. With over 5200 hours of sun exposure a decade, and skin cancer statistics climbing daily, there in no better time to remind everyone to PROTECT The Skin You’re In with Sun Therapè Pro Sport broad spectrum SPF 35. See you in the sunshine.

For more information, visit www.suntherapeprosport.com.