TGA Premier Golf Evolves with Launch of New Brand Logo

New logo represents the fun, active and introductory leader in golf, sports and education

(Los Angeles, CA) – TGA Premier Golf (TGA), the leading youth sports franchise company specializing in introductory junior golf programs, has unveiled its new brand mark and logo. This branding change coincides with TGA’s corporate rebranding and its focus on being the leader in introductory youth sports and education programs.

The new TGA corporate and golf logos represent the fun, active and innovative sports brand that is impacting youth, families and communities across the country. The three distinct symbols within the TGA logo are an inspiration for youth to get out and play, be active with movement and excel in academics.

“As our consumer base transitions from largely Generation X to more Millennials, it made sense to refresh our brand with a sleek, modern look and a value proposition that resonates with this audience,” LeeAnn O’Donnell, Director of Marketing explained. “The three icons are a visual representation of the elements that all of our programs combine to provide an unparalleled experience for our students: academics, athletics, and life skills.”

TGA’s (Teach, Grow, Achieve) unique delivery model solves golf’s main barriers to entry by delivering introductory programs directly at schools and community centers through before- or after-school enrichment programs. The self-sustaining, no funding needed business model puts golf on a level playing field with other mainstream sports and creates a healthier and safer environment for students to be introduced to and learn golf. What differentiates TGA is the station-based curriculum that includes golf skill progression, education subjects and STEAM Labs, as well as physical fitness and health components.

TGA has also created the Player Pathway, the first of its kind in the industry, which is having a major economic impact on golf courses nationwide. Once the students go through the introductory programs, TGA transitions them and their families from the school to partner golf courses through recreational programs such as camps, leagues and parent-child events, which results in increased traffic and revenues through green fees, food/beverage and merchandise sales.

Finally, through its own line of youth golf equipment, TGA provides age and height customized equipment for all students at no cost, as well as an affordable option for parents to get them into the game.

TGA’s golf franchises have now grown to 62 markets across the nation serving more than 3,300 schools and introducing over 650,000 youth (ages 5-13) to the game.

For more information about TGA Premier Junior Golf, visit www.playtga.com or follow @TGAJuniorGolf on Twitter.