Golf Media Network’s The Grain: Over 5 Million Served

(Portland, Ore.) - Golf Media Network’s innovative digital publication The Grain: Changing Your Read has delivered more than 5 million ad impressions for advertisers in the first half of 2014. The publication produced by the writers of The A Position releases its PGA Championship issue this week with its standard lively, entertaining and occasionally irreverent content. David Feherty, the definition of golf irreverence, joins The A Position writers in pondering what we’d change about golf. With the PGA Championship in Kentucky, writer Derek Duncan offers an insider’s view of the Bluegrass State’s famous bourbons. Veteran A Position writer David DeSmith is a member at Val Halla (note the spelling) and compares his club in Maine to the real Valhalla. And there’s plenty more.

“Our unique content really is changing the way golfers read about golf,” says GMN Managing Partner Jeff Wallach. “With our open rate of more than 30 percent each issue and content that goes against the grain of standard golf writing, we have been able to deliver ad impressions and click-throughs for our clients.”

GMN partners with 42 golf associations in the U.S. and Canada, which distribute the publication to their members directly. Because the publication is sent from a trusted source, The Grain’s U.S. Open Issue, as a most recent example, achieved a 33.5 percent open rate, way above industry standards.

The Grain delivers unique content about golf’s major tournaments and the golf lifestyle in a unique digital format to 1.8 million readers through its golf association partners and partnerships with advertisers such as Shotzoom, makers of leading golf GPS app GolfShot; and National Golf Management, which owns and operates some of the best golf courses in Myrtle Beach. The new PGA Championship edition of The Grain, is available now.

Golf Media Network produces a multi-platform portfolio of golf content—including The Grain, Golf Road Warriors, and TheAPosition.com—and features work by the world’s best golf and travel writers. The term “The A Position” refers to the best place a golfer can land his tee shot. On the web, it refers to the site readers will want to land on for great golf and travel journalism.