Thursday, February 9, 2017

Coach Labs Inc, makers of DuoTrac, unveil golf’s first Intelligent Ball at 2017 PGA Show

(LONG BEACH, Calif.) - Coach Labs, manufacturers of DuoTrac Golf, the world’s first complete swing and hip sway analyzer, unveiled the world’s first true intelligent ball at the 2017 PGA Merchandise Show in Orlando, Fla., January 25-27.

Coach Lab’s Intelligent Ball, “Gen i1” was officially introduced to more than 50 members of the media at a standing room only lunch event on the floor of the Orange County Convention Center, Wednesday, Jan. 25, from 12:30-1:30 p.m. Curt Menefee, Host of Fox NFL Sunday served as the Master of Ceremonies.

This cutting edge, breakthrough technology was one of the most talked about stories during the PGA Show. Damon Hack on Golf Channel’s Morning Drive featured Gen i1 as one of his top picks. Golf WRX listed Gen i1 as No. 3 on their Top 10 list of Show Stoppers on Day One. Amateur Golf named Gen i1 as the winner of the 2017 PGA Merchandise Show Best New Game Improvement Device of the Year.

Officially named “Gen i1” for ‘Generation Intelligence’, this ball is poised to disrupt multiple business sectors including golf simulation, gaming and practice facilities. Gen i1 will be able to deliver critical data points such as ball speed, back spin, launch angle, carry distance and smash factor.

The Gen i1 will be rolled out in three phases:
Phase 1: Connect to the App to display putting data like ball rotation and initial direction. Short game and full swing versions will be coming soon after.

Phase 2: Connect Gen i1 with your favorite golfing games to play top courses through individual and tournament competitions.

Phase 3: Golfers will be able to connect Gen i1 to smart ranges and eventually play at any golf course to USGA conforming standards.

“At Coach Labs, we are continuing to push the envelope with multi-sensor technology,” said Jason Koo, CEO & Founder of DuoTrac. “The Gen i1 along with DuoTrac’s Swing and Hip Sway Sensors will be the most technologically advanced, portable and affordable swing analysis system offered in golf.”

Gen i1 is now available for pre-order at

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