Wednesday, February 22, 2017

Rocco Mediate and Vertical Groove Golf to Host Facebook Live Session Tonight

(Boston, MA) - In an effort to better educate the golfing community on the innovative new Vertical Groove Driver, 2016 Sr. PGA Champion and Vertical Groove Golf Global Ambassador, Rocco Mediate, will join the Company’s Chief Executive Officer, Jeff Barry, and Managing Partner, Rubin Hanan, for a Facebook Live session, scheduled for February 22 at 8 p.m. ET.

This informative session, available at will serve to update the golf industry and stakeholders on all facets of Vertical Groove Golf, with a focus on the following topics: technology and patents; club testing results; PGA TOUR Champions and TOUR usage, and future product lines, among others.

“Golfer education is important to us as we position the Vertical Groove Golf brand for growth,” said Barry. “We see this Facebook Live session as a valuable opportunity to engage with our customers, as well as those individuals who are looking for more insight about our driver and the Vertical Groove technology.”

Mediate, the defending Sr. PGA Champion will participate in the session to provide his thoughts on the performance attributes of the product, and what the Vertical Groove Driver has meant to his game.  Mediate, along with two-time Major Champion and acclaimed long driver, John Daly, serve as Global Ambassadors for the Company, and both are using the Vertical Groove Driver on the PGA TOUR, PGA TOUR Champions and other professional events worldwide.

The Vertical Groove Driver, which conforms to the Rules of Golf, is the only golf club innovation to enter the market featuring vertical groove technology on the club face. The Vertical Groove Driver technology reduces side spin at impact, leading to 40% straighter ball flight on average, while also generating greater energy at impact, resulting in a stronger forward roll and increased driving distance.

Mediate, 53, who owns 13 professional victories, captured his first major championship in 2016 when he holed out from a greenside bunker for birdie on the par-3 17th to secure a record-setting, wire-to-wire victory in the Senior PGA Championship presented by KitchenAid, at Harbor Shores Golf Club in Benton Harbor, Michigan.

The 450cc Vertical Groove Driver, which is available in both right and left handed models, is offered in 9.5, 10.5 and 12 degree lofts, and features a full range of Aldila premium grade, tour-proven aftermarket NV2K series shafts as standard. The available flexes include: 45 gram L (Ladies), 50 gram A (Senior), 55 gram R (Regular), 65 gram S (Stiff) and 65 gram X (Extra-stiff). At a length of 45.75 inches, the Vertical Groove Driver provides an optimum launch angle while maximizing carry distance and ball speed for many players. It is equipped with Golf Pride Tour Velvet grips in standard, midsize and oversize models. Alternative shaft options from Fujikura, Mitsubishi and Aldila also will be available. Suggested retail price of the Vertical Groove Driver is $399.99.

More information on the Vertical Groove Driver is available at or via social media profiles on Facebook and YouTube at Vertical Groove Golf, and @vertgolf on Twitter.

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