Friday, March 4, 2016

Oglebay Resort and Conference Center Selects Buffalo Brand Invigoration Group for Public Relations

(RESTON, VA) – Oglebay Resort and Conference Center – the historic, year-round 1,700-acre recreational park in the West Virginia foothills of the Appalachian Mountains – has selected Buffalo Brand Invigoration Group (Buffalo) to provide golf-focused public relations.

Buffalo BIG will create and execute a communications plan to raise overall awareness of Oglebay, emphasizing its rich golf history, diversity of courses and signature service standards. Media coverage nationally and in regional feeder markets will drive brand identity, golf rounds and room nights.

“Our resort and conference center has a compelling legacy and exciting future intrinsically tied to the great game of golf,” says Rodney Haley, Executive Vice President of Operations for Oglebay. “We are excited for the Buffalo BIG team to publicize our golf courses, stay-and-play packages and innovative programming.”

Three 18-hole layouts present a compelling mix of classic and modern styles. The Speidel Golf Club houses two championship tracts – the Jones Course (Robert Trent Jones, Sr.) and the (Arnold) Palmer Course. The resort’s original course – the Crispin – opened in 1950 and at just over 5,600 yards is ideal for warm-up rounds, women, seniors and beginners. Oglebay also offers a driving range, and a sporty par-3 course at Wheeling Park.

“Oglebay epitomizes affordable, playable and accessible golf in a beautiful, natural setting,” says Shane Sharp, Vice President of Buffalo BIG. “With more than 500,000 golfers living within a three-hour drive, Oglebay is poised to be even better known as a ‘go-to’ golf and recreational destination.”

For more information: www.oglebay-resort.com, 800.624.6988.

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