Wednesday, February 27, 2013

Pinnacle Seeks Inspiring Golfers Who Make a Difference in Fight Against Breast Cancer

Going the Distance Awards Program Encourages Consumers to Nominate Golfers Who Have Shown a Personal Dedication and Passion to the Cause 

(FAIRHAVEN, Mass.) – Pinnacle, a leader in the distance golf ball category, announces the launch of the second annual Going the Distance Awards, a program celebrating and honoring golfers who are making a difference in the fight against breast cancer. Pinnacle is asking consumers to nominate a golfer they know by sharing their story at or Nominations can be made through March 31, and honorees will be announced in May.

The Going the Distance Awards honors 10 individuals within the golf community who have shown a personal dedication to the fight against breast cancer, while demonstrating a passion to furthering the cause and positively impacting the lives of others. Pinnacle has a long history of supporting charitable organizations that are aligned with golf and has been committed to battling breast cancer and funding research toward a cure since 1995.

“We had 10 extraordinary honorees in 2012 and we’re excited to celebrate 10 more individuals who are making a difference in breast cancer research, education and awareness in 2013,” said Mary Lou Bohn, Vice President, Golf Ball Marketing and Communications, Acushnet Company. “Breast cancer is one of the leading health issues facing women and their families today, so this disease touches golfers everywhere. By honoring and sharing stories from those in the golf community, we hope to inspire others to join the fight to find a cure.”

Going the Distance Awards honorees will be determined based on four key criteria: dedication to the fight against breast cancer demonstrating a personal passion and commitment to furthering the cause (e.g., volunteer, community advocate, medical practitioner); impact on others’ lives or the community; strong tie to breast cancer (e.g., survivor or family/friend of survivor); and connection to, and passion for, golf.

A judging panel that includes representatives from Pinnacle, Susan G. Komen for the Cure and the golf media, as well as a 2012 Going the Distance honoree, will choose the final 10 Going the Distance Awards honorees this spring.

Each of the final 10 honorees will have a $10,000 donation made in their name to Susan G. Komen for the Cure to help fund life-saving breast cancer research at the national level. In addition, each honoree will receive custom Pinnacle golf balls imprinted with his or her name and the Going the Distance Awards logo as part of a gift package featuring Acushnet Company and Susan G. Komen products. Each individual who nominates a winning honoree will also receive a gift package from Pinnacle.

Pinnacle has partnered with Susan G. Komen for the Cure since 1995 and features the Komen logo on its Gold Ribbon 15-ball packaging. Pinnacle also stamps the Komen Running Ribbon on each Gold Ribbon golf ball as a distinctive reminder of the importance of early detection.

Complete details for the 2013 Going the Distance Awards and honoree nomination process are available at and Pinnacle will obtain the consent of the nominees before the judging process and final announcement.

Acushnet Company, comprised of the Titleist, FootJoy and Pinnacle golf brands, is a past recipient of the Komen Award for Corporate Philanthropy, which annually honors outstanding corporations and individuals in the fight against breast cancer.

Contest: Want a chance to win Pinnacle golf balls? E-mail us with an answer to this question: What kind of good are you doing in the golf community?


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