CaddieNow Continues Growth Trajectory, Makes Strategic Hire of Tommy Joyce as COO

New Exec Strengthens Club Operations Expertise

(Haymarket, VA) – CaddieNow, the Nation’s most trusted caddie programming, has hired operations expert Tommy Joyce as Chief Operating Officer in a move to stay ahead of the fast-growing company’s expanding business. Dave Cavossa, CaddieNow Founder & CEO, announced the executive hire.

Tommy Joyce

Joyce, a 25-year PGA Member and operational guru, begins working at CaddieNow immediately. He most recently was co-founder and Director of Operations of Evolution|HR, a staffing agency focused on career development.

“Tommy understands our objectives and has the industry insider knowledge and talent to help take our company to the next level,” Cavossa said. “He is joining at a peak growth period for CaddieNow and fits well with our executive team. Bringing him on board has already energized our operations outlook for the future.”

At CaddieNow, Joyce will direct all caddie and customer operational departments, including caddie service managers, orientations and employee training, caddie services implementation and support, and assist in sales. He brings extensive industry experience, has managed build out for new caddie programs, overseen human resources, and possesses the national go-to-market expertise to ensure CaddieNow’s successful initiatives. He now supervises the existing 4,000 independent contracted caddies, caddie recruitment departments and leads in alignment with the mission, value and strategic framework of the company.

“Bringing caddies back is compelling to the many clubs looking to keep their members engaged,” said Joyce.  “But the most exciting aspect of CaddieNow is their leadership in creating the largest workforce platform and operations solution in golf.  Meeting the demand of clubs around the country, who need help during their surge times, allows our operational team to excel and deliver rich results. I look forward to helping the company deliver in this area, while we continue to grow and improve our caddie platform and live up to our established reputation as the nation’s most trusted caddie program.”

Joyce has developed and cultivated relationships throughout the Mid-Atlantic and Carolinas.  His years in staffing and recruitment included responsibilities such as implementing human resource management strategies that enabled Evolution|HR to recruit, train and retain a high performing and motivated workforce. He specialized in talent management, staffing, learning and development. He has held the positions of PGA General Manager, Director of Golf, Head Golf Professional and Touring Professional. He received multiple awards as a PGA Professional, including the 2006 Middle Atlantic PGA Professional of the Year.  This award meant he met the criteria of overall performance as a PGA Professional, level of service to the sections, leadership and promotion of the game of golf, and the ability to inspire other PGA members. His background and PGA experience will help the company ascend to another level in national dominance as he understands the value of providing exceptional customer service and is dedicated to developing the CaddieNow recruiting and training necessary to provide the ultimate caddie service in the business.

Joyce has been recognized as U.S. Kids Top 50 Master Teacher and inducted into the Roanoke Valley Golf Hall of Fame. Being owner of the Roanoke Valley Junior Golf Association and a member of the Roanoke Valley First Tee Board of Directors allows him to inspire young caddies and encourage them to sign up to become caddies at www.caddienow.com. He and his wife, Kristy, have a son, Trey, and a daughter, Kendall.