AHEAD to Launch New Collection of Apparel at PGA Merchandise Show

AHEAD Supply Co. debuts with ‘attitude’ and focus on creative ornamentation

(NEW BEDFORD, Mass.) – AHEAD will launch a new collection of apparel under the label, AHEAD Supply Company, at the PGA Merchandise Show later this month in Orlando.

With a slightly different “attitude,” AHEAD CEO Anne Broholm explained this collection represents a extension of our overall apparel offering, with a focus on creative ornamentation, for which the company has long been renowned. The items range from slub polos to relaxed overknits to casual T-shirts.

“While most of the collection is still golf appropriate, these items can easily be incorporated into the closets of non-golfers. We are confident this new collection will be warmly received by golf shops and resorts nationwide, giving them a great new way to present their logos,” Broholm said.

AHEAD Supply Company will feature some innovative new graphics and ornamentation techniques that will debut at the PGA Show, according to Chuck Lord, Chief Creative Officer.  “This collection takes on a fresh, relaxed lifestyle approach to items that provide a great backdrop  for these new techniques,” he added.

AHEAD Supply Company’s offerings – striped and solid polos, T-shirts and pullovers – will have a more laid back, casual feel and be available in bright, sun-washed colors. A half-zip cotton pullover will debut in pomegranate, bermuda, ivory and sailor.  Featured fabrications include liquid cotton/poly and cotton/modal slub jersey solids, and yarn dye stripes.  Accent chain stitching, bar tacks, buttonholes and silver nickel buttons are featured throughout the collection.  

The Ahead Supply Co main label is screen-printed on the inside back half-moon of each style, while the outside of each garment was purposely left open for decoration.  

The AHEAD Supply Company, AHEAD and Kate Lord apparel collections, and new headwear items will be in booth 4757 at the PGA Merchandise Show at the Orange County Convention Center in Orlando, Jan. 27-29.

For additional information on AHEAD, visit its website at www.Aheadweb.com.