Perfect Fit at Palmetto Dunes Oceanfront Resort

The new pairing of Under Armour Golf and Palmetto Dunes Oceanfront Resort on Hilton Head Island is a match made in heaven

(HILTON HEAD ISLAND, S.C.) — This month’s Grand Opening of the Under Armour Golf Palmetto Dunes Concept Shop at Palmetto Dunes Oceanfront Resort on Hilton Head Island stands as a perfect example of a commitment to offering customers a superior shopping experience.

The new Under Armour space that helps anchor the Robert Trent Jones clubhouse at Palmetto Dunes Oceanfront Resort features a store-within-a-store concept that highlights a heightened UA golf shopping experience through a variety of innovative products including men’s, women’s and youth golf product, as well as Under Armour headwear and eyewear.

The Palmetto Dunes Concept Shop will also feature Under Armour men’s and women’s fitness product.

“We’re excited to offer Under Armour’s visionary collection of clothing in our new concept shop,” says Palmetto Dunes Vice President of Resort Operations Brad Marra. “By featuring a young superstar like Jordan Spieth, UA stands out as a brand that truly supports individuality on and off the golf course and we are very excited to offer this collection at the Robert Trent Jones Course in Palmetto Dunes.”

Under Armour extended Spieth’s contract in January to help represent the brand’s golf category. In the nine months that followed Spieth rewrote the PGA Tour record books, winning two majors en route to a single-season earnings record of more than $12 million. That didn’t include the $10 million FedEx bonus the 22-year-old earned after clinching the FedEx Cup Playoffs following his four-stroke win at the season-ending Tour Championship.

While Spieth was making a statement in the world of golf with a playing style all his own, the young prodigy’s style on the course caught the eyes of many and heightened awareness around Under Armour Golf.

Under Armour clothing and fitness product are engineered with one mission in mind: to make athletes better. Under Armour’s performance DNA can be found throughout the company’s product lines.  Key performance benefits include:
* 4-Way Stretch fabrications, for greater mobility
* UPF 30+ or UPF 50+
* Anti-Odor technology
* Moisture Transport System

Visitors will also find Key UA technologies highlighted in the Concept Shop:
* ColdBlack, for when it’s hot
* ColdGear Infrared, for when it’s cold
* Stretch Fit Engineered Waistband, a small detail that creates a huge advantage
* Storm 1, water resistant product

Palmetto Dunes recently scored a rare three-peat as its George Fazio Course was named South Carolina’s “Course of the Year.” All three Palmetto Dunes courses have now received this prestigious honor. For more information about Palmetto Dunes Oceanfront Resort, call 877-567-6513 or visit www.PalmettoDunes.com.