Saturday, May 12, 2018
Zero Friction Sales Show Tremendous Growth, According to Latest Golf Datatech’s Numbers
The 2017 year end Data Tech Off Course glove sales report shows Zero Friction up +30% vs. the prior year. Industry unit sales were down -16.4%. Other brands reported as follows: Acushnet -10%, Callaway -17%, Nike -15% and TalylorMade -12%.
“Zero Friction is accomplishing these record sales with a corporate staff of only 12 plus 24 independent reps compared to the enormous staffs, reps, endorsements and capital reach of our competitors,” stated John Iacono, President of Zero Friction. “We accomplish this through good quality products, guaranteed fit, priced fairly that solve a problem of sku management and inventory dollars.”
Golf Datatech provides the golf industry with specialized market research covering retail sales, inventory, pricing and distribution, along with consumer attitude and usage studies and strategic sales and marketing consulting. The Golf Datatech Retail Market Reports provide data on market share, unit sales, dollar sales, average pricing, inventories and distribution for: golf balls, golf clubs (woods, irons, putters and wedges), footwear, bags and gloves.
Zero Friction, widely known for its colorful line of one-size compression fit gloves and the DistancePro GPS Glove, recently announced the launch of two new products at the 2018 PGA Merchandise Show: the Spectra line golf ball and the Cabretta Elite golf glove.
For more information, visit www.zerofriction.com, or call 847-436-4262.