First Launchbox Venue Now Open at 1757 Golf Club
(Reston, Va.) – Billy Casper Golf (BCG), one of the largest privately-owned golf course management companies in the U.S., announces an alliance with Topgolf, wherein it will install the company’s Toptracer Range platform, branded as Launchbox Golf, at select BCG facilities nationwide.
1757 Golf Club in Dulles, Va., is the first BCG course to offer Launchbox Golf powered by Toptracer Range, allowing players to track and analyze every shot hit during practice sessions. Already one of the most popular public courses and practice areas in the Washington D.C. metro area, 10 hitting bays at 1757 now feature Launchbox Golf powered by Toptracer Range. This premium addition to 1757 pairs with first class food, bar service and a lively vibe.
“Golf’s latent demand has reached a historic level at 38 million Americans interested in playing golf, and cutting-edge technology like Toptracer Range is the perfect tool to engage new players,” says Peter Hill, Chairman and CEO of BCG. “Our goal is to evolve the golf experience nationwide with Launchbox Golf powered by Toptracer. It’s an excellent way for our facilities to differentiate themselves and provide our guests a new way to play and practice.”
BCG endeavors to make the golf experience more appealing without losing tradition. The company has consistently shown its commitment to grow the game through boundless marketing ideation, data science and savvy operations.
“We are proud to team with Billy Casper Golf to create a fun, interactive range experience via its new Launchbox Golf concept,” said Troy Warfield, president of Toptracer Range and Topgolf International. “BCG recognizes how advanced technology can enhance the player experience and, ultimately, help grow the game.”
Using 21-inch monitors that are mounted in each hitting bay, Toptracer Range technology displays the shape of each shot, distance (carry and total), ball speed, launch angle, height and more. Performance data is automatically recorded under a player’s user profile, so that he/she can access stats throughout the season and see areas where improvement is needed. Additionally, the new Toptracer Range community app (free for iOS and Android) automatically links with the user profile and records player stats, displays global leaderboards and uses GPS to find Toptracer Range-enhanced facilities.
Owned by global sports entertainment leader Topgolf, Toptracer is best known for the ball-tracking graphics used during televised golf tournaments such as The Open Championship and Ryder Cup, among others.
1757 Golf Club is located at 45120 Waxpool Rd. For more information, visit www.1757golfclub.com or call 703.444.0901.