Wednesday, February 28, 2018

Vokey SM7 Raw Wedges Now Available Through WedgeWorks on

(FAIRHAVEN, Mass.) – The most played wedge model on the PGA Tour, new Titleist Vokey Design SM7 wedges are now available in the tour's preferred finish: Raw.

Beginning Feb. 28 through WedgeWorks on, Vokey SM7 Raw will be available in every SM7 RH loft, bounce and grind combination. (Vokey SM7 offers the game’s most complete selection of lofts, bounces and grinds, with 23 different combinations.) The six most popular LH loft, bounce and grind options (50.08 F, 52.08 F, 54.10 S, 56.10 S, 58.08 M, 60.08 M) are also available.

Jordan Spieth – who put four new SM7 models immediately in play (46.10 F, 52.08 F, 56.10 S, 60.04 L) – is among the long list of tour players gaming Raw wedges. Justin Thomas, Adam Scott, Brian Harman, Charley Hoffman, Patrick Cantlay, Webb Simpson and Russell Henley also prefer the Raw finish.

NEW PROPRIETARY RAW HEAT TREATMENT: New to SM7 Raw is a proprietary heat treatment process that dramatically increases the durability of the grooves. This is the first time a heat treatment has been applied to a Vokey Raw wedge. Historically, Raw wedges have worn at a much faster rate than finished models. Bob and his team continue to innovate in both performance and process technologies to produce best-in-class, maximum spin.

NEW TOE ENGRAVINGS: Additionally, for the first time SM7 Raw can be customized with any of the WedgeWorks toe engravings. This includes the traditional tour saw that appears on in-line SM7 wedges, as well as the BV Custom, BV Clover, BV Wings or BV Fleur-de-lis logos.

MASTER CRAFTSMAN BOB VOKEY ON RAW FINISH: “Raw means there is no additional finish applied to the wedge, which is made of 8620 carbon steel. It has what I like to call a satin appearance that will start to rust after some use. On tour, the Raw heads give us the flexibility to grind wedges based on a player’s needs. But guys just love the look of that raw steel – some players like it even more as it rusts, kind of like a trusty hammer or another tool. These are their scoring tools.”

Many tour pros have also commented on the Raw finish reducing glare that might reflect off the wedge on bright days.

SM7 PERFORMANCE & TECHNOLOGY: Improving in all three areas of wedge performance, Vokey SM7 wedges provide all golfers the opportunity for a better, more confident short game through the following key advancements:
- Shot Versatility: The fastest way to a better short game is through a wedge fitting. Developed through his collaboration with the world’s best shot makers, Bob’s six tour-proven sole grinds – F, S, M, K, L and the new D grind – allow golfers of all skill levels to be precisely fit for their swing type, shot making style and course conditions.
- Distance & Trajectory Control: Finely tuned Progressive Center of Gravity locations improve trajectory and distance control while creating the best-feeling Vokey wedges to date.
- Spin Milled Grooves: 100% inspected Spin Milled grooves cut at even tighter tolerances deliver more spin (up to 100rpm more spin on average). Nothing spins like a Vokey.

#1 WEDGE ON TOUR: Just two weeks following their November debut at the Shriners Hospitals for Children Open, Vokey SM7 wedges became the most played wedge model on the PGA Tour, with 123 SM7’s in play at The RSM Classic. SM7 has remained the #1 model in play each successive week, with the total of SM6 models at this week’s Honda Classic reaching 167.

AVAILABILITY & CUSTOMIZATION: SM7 Raw wedges are available beginning Feb. 28 on, starting at $195 (which includes 10 character stamping, custom shaft bands and BV Wings grip). For additional items and some custom shafts, additional charges may apply.


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