Following the January introduction of the new HYPERFLEX category, FootJoy, the #1 Shoe in Golf, expands the line with shoes that feature the popular Boa Closure System
(RELEASE) - HYPERFLEX, the most distinctive footwear category in FJ’s history, features innovative materials like the new FlexGrid exoskeleton, to deliver lightweight support and cushioning so you can play at your highest level. The three new styles that will be introduced with the Boa Closure System enable players to enjoy the performance and comfort of HYPERFLEX with an additional level of custom, micro-adjustable, consistent fit.
“When we first learned of this new alternative system to laces, it didn’t take long to realize there were many similarities between the brands that have, years later, resulted in a long-standing, successful relationship,” said Doug Robinson. “The Boa Closure System, like the FJ line of golf shoes, has undergone significant improvements since the first collaborative product was introduced and now, with HYPERFLEX, we’re excited to marry their most advanced system with our latest performance product.”
FJ was the first golf shoe manufacturer to implement the Boa Closure System after it had gained popularity in other industries like snowboarding, cycling and outdoor/hiking. In fact, the collaboration between FJ and Boa dates back to 2004 when FJ first began developing a shoe that integrated the closure system, called ReelFit. Since then, the system has gone through numerous iterations and been incorporated in a wide range of FJ shoes, including Tour-caliber categories like FJ ICON, D.N.A., and Contour Series.
After testing all possible locations for the Boa dial mount, FJ concluded the heel-mounted system was ideal for golf.
As you engage the system, the Boa Dial pulls the stainless steel laces evenly through the nylon guides on the top of the shoe and back through the collar, gradually guiding the foot down and back into the heel pocket as the collar surrounds the ankle for a secure, consistent and comfortable fit. In addition, the even dispersion of pressure across the top of the foot eliminates friction, pressure points and the inconvenience of traditional laces.
The ability to micro-adjust the dial also allows the player to dial in a truly custom fit throughout the entirety of their round. Comprised of 49 strands of aircraft-grade stainless steel, the laces are soft and flexible for comfort, but also stronger per gram than tank armor so will not loosen or break during a round.
“I am an avid skier and have worn boots with the Boa system before,” said 3-time PGA Tour winner, Charley Hoffman. “Once FootJoy came out with the Boa option, it was an instant fit for me because you never have to worry about your shoe coming loose during the round and you have a perfectly even fit throughout the entire shoe.”
“Once you tighten them up in the locker room, you don’t have to worry about them the rest of the day.”
HYPERFLEX KEY FEATURES AND BENEFITS
· FlexGrid 2.0 exoskeleton upper – The high-performance upper material defines the aesthetics of HYPERFLEX but also has a highly functional purpose. The soft and comfortable material helps to control the foot during the swing and retain its shape over time. The upper incorporates a breathable membrane that is guaranteed waterproof for two years.
· FineTunedFoam 2.0 – The inclusion of FTF 2.0 provides the exceptional comfort of HYPERFLEX. The next-generation midsole, constructed of a softer and lighter EVA blend, delivers supercharged cushioning.
· O.P.S. - Visible at the rear of the shoe, the Optimized Performance Stabilizer provides support and motion control towards the heel.
· N.E.O. - Next Evolutionary Outsole, equipped with ‘Tornado’ Cleats by SoftSpikes, has been specifically engineered with thin TPU that provides flexible-yet-durable underfoot traction elements that utilize the Fast-Twist insert system.
In addition to the four laced styles that were introduced 1/15/15, three styles will be available 4/15/15 with the premium Boa Closure System:
For more information on HYPERFLEX, visit: www.footjoy.com/HYPERFLEX.
For more information on FJ and Boa, visit: http://www.footjoy.com/fjlegacy/boa/.
For more information on Boa, visit: www.BoaTechnology.com.