Wednesday, January 16, 2013

Ashworth, Golf Channel Partner for Tournament Coverage in 2013

Golf Channel’s In-booth Talent, On-Course Analysts, and Interviewers are slated to wear Ashworth Apparel during all PGA TOUR, Champions Tour and Tour Tournament Coverage

(Carlsbad, CA) – Ashworth Golf, an authentic golf brand dedicated to bring modern style to the golfer, has been named the official apparel sponsor of Golf Channel on NBC and Golf Channel during their PGA TOUR tournament coverage for 2013.  All in-booth talent, on-course analysts and interviewers during the coverage of the PGA TOUR, Champions Tour and Tour will wear Ashworth.

“We’ve seen a lot of momentum with Ashworth during the past year, and our customers, consumers and athletes are raving about the product,” said Ben Sharpe, EVP of Ashworth Golf, “We’re excited to continue that momentum by establishing a presence on the most-watched show in golf, as we believe that Ashworth apparel is the perfect complement to the Golf Channel on NBC talent.”

Golf Channel, co-founded by Arnold Palmer in 1995 and now part of the NBC Sports Group, is available in more than 120 million homes worldwide. Golf Channel features live golf coverage across multiple tours including the PGA TOUR, European Tour, LPGA Tour, Champions Tour and Tour, as well as a slate of news, instruction and original entertainment series.  Golf Channel is the fastest-growing network in television since joining the NBC Sports Group, and 2012 was the network’s most-watched year ever, a record the network has set both of the past two years.

“We are pleased to make Ashworth the official apparel of the NBC and Golf Channel on-air tournament announcers,” said Molly Solomon, Golf Channel executive producer. “We were impressed by the look and feel of the product and can’t wait to see this on-air partnership develop.”

Golf Channel on NBC in-booth talent, on-course analysts and interviewers for the PGA TOUR, Champions Tour and tour will wear Ashworth apparel.  In addition, Golf Channel exclusive programs including On The Range and Golf Central will also wear Ashworth during interviews within tournament coverage.


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