(NEW YORK, NEW YORK) - The Tommy Hilfiger Group, which is wholly owned by PVH Corp., announce that British golfer Melissa Reid will serve as the ambassador for the Tommy Hilfiger women's golf line. The 24 year old, who placed second on the Ladies European Tour last year, will represent the brand by wearing select pieces from the women's golf collection beginning with this season's first LPGA Major Championship - the Kraft Nabisco Championship - to be held in Rancho Mirage, Calif., March 29. Reid joins Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, as an ambassador for Tommy Hilfiger Golf.
"I'm very excited to be wearing Tommy Hilfiger Golf on the Tour this year," commented Melissa. "I've always loved the Tommy Hilfiger style and to be able to wear the clothing on the course will be great. They have a really wide selection of colors and styles that will work well for me both on and off the course."
Mark Fletcher, President of Fletcher Leisure Group, the global licensee for the men's and women's Tommy Hilfiger golf lines, said "We are honored to have Melissa join the team. In just a few years, she has risen through the ranks and is widely recognized as one of the best emerging talents in the ladies' game. Melissa has an excellent attitude and works very hard to achieve her goals. I have no doubt she will make us very proud."
The Spring 2012 Tommy Hilfiger Golf collection is inspired by a preppy and energetic spirit that is at the core of the Tommy Hilfiger brand DNA. Adding a twist to signature classic American sensibility, the collection's technical performance fabrics focus on style and fit. Through a license agreement with Fletcher Leisure Group, the men's and women's golf lines are available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and corporate accounts, as well as at tommy.com.
Targeting men and women golfers, the collections offer a wide selection of garments. The men's collection consists of approximately 100 styles for men with expected retail prices ranging from $65 for short-sleeved polos to $120 for stylish outerwear options. The versatile women's collection includes approximately 75 styles with expected retail prices ranging from $65 for bermudas and polos to $120 for knits and outerwear.