Tuesday, April 24, 2012

ECCO Continues Hybrid Innovation with Launch of Golf Street Junior Line

Brand’s First Children’s Golf Shoe Collection Provides All-Day Fun and Function

(Londonderry, New Hampshire) – Danish brand ECCO – maker of the world’s most comfortable, stylish and technically-advanced footwear – announces the introduction of Golf Street Junior, a collection of hybrid golf sneakers for boys and girls.

Directly inspired by Golf Street Premier – the shoe that started the hybrid revolution – Golf Street Junior is available in a wide variety of fun colors. Each pair showcases premium leather uppers crafted from subtle, distressed leathers. Kid-friendly features include:
* Shock-Absorbing Outsole – Constructed from ultra-durable TPU shown to last five-times longer than rubber, boasts ribbed traction elements for superb grip on or off the golf course
* Breathable Lining – Textile and microfiber combination promotes air circulation for enhanced comfort
* Climate Control – A three-component removable insole features the ECCO Comfort Fiber System to ensure a cool, fresh inner climate

“We’re constantly striving to push the boundaries of shoemaking innovation, whether its serving the needs of Tour players, or the boys and girls who will grow up to be stars,” says Michael Waack, Head of Global Golf at ECCO. “This is a great, all-day shoe that functions perfectly on or off the golf course and kids really love to wear.”

Ideal for being worn straight from summer golf camps to hanging out with friends, Golf Street Junior retails for $100 at www.eccousa.com. It is offered in black, sepia, white, silver and white base colors with corresponding lime green, fanta orange, royal blue, purple and candy outsoles, respectively.

ECCO golf shoes are worn in competition by scores of international Tour stars, including Fred Couples, Graeme McDowell, Thomas Bjorn, Stuart Appleby, Thorbjørn Olesen, Thongchai Jaidee, Andreas Hartø, Belen Mozo, Gerina Piller and many others.

For more information: visit www.eccousa.com, 800.886.3226.

Contact: AmericanGolferBlog@gmail.com

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