Friday, April 15, 2022

OnCore Releases New ELIXR


Second Generation Tour-Caliber Ball Provides Even More Distance and Control

(RELEASE) — For the diehard fans of direct-to-consumer golf ball maker OnCore Golf, the wait is over. For the first time since launching its award-winning four-piece VERO X1, the Buffalo-based company rolled out the new and enhanced ELIXR three-piece Tour ball in April to much fanfare.

The original ELIXR debuted in 2018 and was OnCore’s first golf ball engineered specifically for players with high swing speeds. The flagship model brought together a unique mix of advanced materials to deliver an exceptional combination of distance, spin, control and feel off the club face. The first generation ELIXR went on to win numerous awards including back-to-back Golf Digest Hot List Gold Medals in 2019 and 2020.

“With the response to our launch of the original ELIXR, we knew we’d created a ball for serious golfers that represented a legitimate challenge to the competition,” says OnCore Golf Co-Founder Bret Blakely. “The ELIXR’s performance led to the development of the four-piece VERO X1 for golfers with even higher swing speeds and lower handicaps.  We’re now focusing our attention back on the ‘gateway tour ball’ that started it all and has continued to receive rave reviews from a wide range of players, media outlets and equipment testers.”

Like the original, the 2022 ELIXR provides golfers with perimeter weighting for greater accuracy and reduced side spin off the driver. A unique polybutadiene core delivers an outstanding coefficient of restitution (CoR) for higher ball speed, resulting in more carry and roll. Additionally, a slightly firmer cover with a 350-dimple pattern (up from 318) and mid-compression ball specification delivers a pure feel off the club face and gives the ELIXR superior greenside control, durability and unmatched performance in its category.

While ELIXR’s overall performance has increased OnCore is pleased to announce the price has not.  The new ELIXR retails for $29.99 per dozen with additional discounts available to loyalty members and for bulk purchases.

OnCore offers free shipping on orders over $100, and its loyalty program affords discounts ranging from 10-25%, depending on the tier. Any dozen balls can also be customized with logos and messaging online through a simple three-step process.

“The goal is to provide serious golfers of all skill levels with the highest-performing golf balls completely dialed into their games,” says OnCore Co-Founder Steve Coulton. “We understand golf is an expensive sport, and we can pass along savings to our customers while providing them with the most customized and convenient ordering and delivery in the marketplace.”

For more information, visit www.oncoregolf.com.

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