Bridgestone Golf to Increase Ball Manufacturing by 30% to Meet Demand for TOUR B and New e12 Contact Models

Leader in Golf Ball Technology to Significantly Ramp Up Production

(COVINGTON, Ga.) — Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the company’s manufacturing facility in Covington, GA, has increased production capacity by 30% to help satisfy the strong consumer demand for TOUR B golf balls as well as the new e12 CONTACT. Additionally, Bridgestone Golf has also increased its production staff by approximately 20%, the majority of which is drawn from the local community. 

“According to the NGF, rounds in 2020 were up over 13%, but our sales were up approximately 19%, so we were significantly ahead of the pace,” said Bridgestone Golf CEO and President, Dan Murphy. “We simply can’t meet consumer demand at our standard manufacturing rate so a major increase in our capacity was necessary. We’re very pleased to increase production while also adding a significant number of new employees.” 

All Bridgestone TOUR B and e12 models are made in the USA to exceptionally high quality control standards. Each of the current TOUR B models (X, XS, RX, RXS) including those played by Tiger Woods, Bryson DeChambeau, and Fred Couples, and others, feature a proprietary REACTIV cover technology. Bridgestone also leverages their manufacturing expertise on the new e12 CONTACT, which is constructed with a unique dimple structure that combines a raised area in the center for 38% increased clubface contact, greater energy transfer and minimized sidespin.   

“We pride ourselves on the quality and consistency of our golf balls and our talented team of production technicians are excited to support the increase in consumer demand,” says David Girard, Bridgestone Golf’s Director of Production. 

To learn more about all Bridgestone Golf products including the TOUR B series, the e12 CONTACT, or to get a VFIT video ball fitting, visit bridgestonegolf.com.