Tuesday, December 1, 2020

TaylorMade Golf Company Introduces MyTP – Bringing a New Level of Personalization and Customization to its Premium Putter Line

(CARLSBAD, Calif.)
— TaylorMade Golf Company, the industry leader in innovation and technology, today announced the all-new MyTP program – providing golfers with a comprehensive online platform for designing putters to fit their game and personal style.


The TaylorMade TP line of putters is rooted in tradition, with classic shapes that offer clean lines, beautiful aesthetics and the performance demanded by purists of the game. 

The MyTP program brings a new level of contemporary design to these classic offerings. Golfers start by selecting either a Juno or Soto blade model, both with heel-toe weighting for optimized balance, control and feel. The Juno (which debuted at Hazeltine for the 2016 Ryder Cup) features longer squared off contours with fine linear machined lines. The Soto retains short, rounded and soft edges for a smooth appearance at address. Both heads feature two moveable weights in the sole to customize swing weight. 

"More and more golfers want equipment that not only performs at a premium level on course, but speaks to who they are off it. The MyTP program gives them the chance to do just that. We’re bringing an extensive level of personalization to a traditional line of blade putters, delivering an ideal blend of the classic and the modern." — Bill Price, Senior Director of Product Creation, Putter & Wedge


With thousands of different combinations including model, colors, engraving and more, golfers can build a putter that’s as unique as their swing. In all, the company offers 11 separate areas of personalization – not including length and grip – with a variety of color options each step of the way. Complete personalization offerings follow: 

- Head Finish – Classic Silver or Jet Black

- Hosel – Juno; L Neck and Long Neck. Soto; Flow Neck and Long Neck

- Custom Engraving – Create a custom message with characters (4) on both the toe and heel bumpers. Choose from 12 different paint fills

- Sight Line – Five different sight line options include no line, single line in cavity, dot on topline, single line on topline and double line in cavity with 12 different paint fills

- Face Insert – Nine different paint options for the Pure Roll™ insert with 45° grooves to encourage optimal forward roll

- TP Cavity Badge – The TP insignia on the back of the putter blade can be personalized with 10 different color options

- Cavity Screws – The weighted screws on the back of the putter blade can be personalized with 8 different color options

- Sole Weights – Choose from 3 different finishes: Stainless Steel, Gun Metal and Copper

- TaylorMade Weight Logo – Embossed within the sole weights, the subtle TaylorMade logo can be personalized with 12 different color options

- Juno/Soto and TaylorMade Logos – The adjacent logos on the sole of the putter can be personalized with 12 different color options

- Shaft Color – Classic Chrome and Black


MyTP will launch exclusively on TaylorMadeGolf.com beginning on Dec. 1 at a retail price of $325. Length options span from 32-37 inches with select grip offerings from SuperStroke, Golf Pride and Lamkin.

No comments: