GolfNow is building partnerships across a global industry to strengthen technology offerings to better serve golfers and golf courses, ultimately, making golf more easily accessible to those that play the game and the millions interested in taking up the sport. This partnership with GolfBook is one of several similar partnerships GolfNow is announcing this week.
“As a progressive company, GolfNow always is looking for new and innovative ways to make it easier for golfers to play more often and help grow the game – which is what GolfNow is all about,” said Will McIntosh, executive vice president, Strategy, Golf Channel. “This partnership with GolfBook will assist us in that mission, as well as provide more visibility for the thousands of tee times our golf course partners offer every day.”
GolfBook will continue to have direct-integration access to the full line of GolfNow software packages, including GolfNow Connect, GolfNow Reservations, Open Course, as well as its newest cloud-based G1 technology, which can combine all software and operating systems utilized by a golf course facility into one platform. The partnership also allows GolfBook to sell all GolfNow golf course partners’ tee times by integrating the GolfNow marketplace into GolfBook’s web, mobile-web, and mobile-app technologies.
“We are thrilled to further our relationship with GolfNow and their full suite of tools,” said Gene Pizzolato, president and CEO of GolfBook. “GolfNow has been a great partner of ours in the past, and that relationship continues today and into the future. Selling the GolfNow marketplace tee times within the GolfBook platform is a natural progression for GolfBook as we help golfers activate their game with the support of CBS Sports Digital and provide the greatest golf-course tee times choices.”
More than 8,000 golf courses around the world have chosen GolfNow as their preferred partner. They are able to benefit from GolfNow’s leading technology, support and marketing services – which have facilitated more than 32 million rounds of golf over the last two years – to increase operating efficiency and allow more staff time to dedicate to customer service.
Coinciding with the growing trend of tee times being booked via online sources and mobile apps, recent studies by the National Golf Foundation reveal the number of people interested in taking up golf has nearly doubled over the past five years. The NGF also has reported that GolfNow users tend to play golf more often and play a variety of new courses each year as a result of using GolfNow.
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