Golf Pride Grips in the Hands of TOUR Championship and 2017 FedEx Cup Winners

(SOUTHERN PINES, N.C.) -  Eaton announced that its Golf Pride Grips Division designed and developed the performance grips chosen by both the 2017 TOUR Championship and the 2017 FedEx Cup winners this past weekend at historic East Lake Golf Club.

The 2017 TOUR Championship winner trusted Golf Pride’s Z-Grip Cord to conquer the hot and humid conditions as he earned the largest payday of his career, and vaulted himself into 3rd place in the season-ending FedEx Cup points race.

The 2017 FedEx Cup Champion is the 5th consecutive FedEx Cup Champion to trust his game to Golf Pride. The #1 Grip in Golf was also played by 4 of the Top 5 finishers in the final FedEx Cup standings.

“The FedEx Cup Playoffs once again proved to be exciting with a core of talented young players leading the way,” said Brandon Sowell, global sales and marketing director for Golf Pride. “We are honored to be an integral part of the action as the best players in the world continue to trust Golf Pride for our proven innovation and quality craftsmanship.”

Since the FedEx Cup playoffs were established in 2007, 9 of 11 Champions have relied on Golf Pride grips.  Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.

For more information on Golf Pride’s entire 2017 product offering, visit www.golfpride.com.