Monday, May 23, 2016

Bidding on a Luxurious Lifestyle in NC Mountains

In the mountains of Western North Carolina’s Pisgah National Forest, a pair of grand executive estates in exclusive, neighboring golf communities is about to be sold through online auctions

(CHARLOTTE, N.C.) — In Avery County, two online auctions will be conducted to sell a pair of premier mountain estates to the highest bidders.

One luxury home is set at 4,500 feet of elevation in the gated community, Elk River Club, on a more than five-acre piece of rolling, wooded property.
The other is a six-bedroom, six-bath estate in another exclusive gated community, Linville Ridge, which at an elevation of 4,900 feet makes it the highest residence overlooking the golf course.

Both estates are being sold in online auctions conducted by Interluxe, a Charlotte-based, luxury real estate online auction firm. The executives at Interluxe have been selling multi-million dollar properties with auction marketing since 1999.

The Elk River Club online auction launches June 13 at 9 a.m. and is scheduled to end the following day at 5 p.m. The listing agent is Derek Rowley of Premier Sotheby’s International Realty.

The Linville Ridge web hosted auction starts June 20 at 9 a.m. and is expected to end the next day at 5 p.m. The listing agent is Emily Bish of Premier Sotheby’s International Realty.

Previews of the two estates may be done in-person. The Elk River Club preview begins June 10 at 11 a.m. and goes through the weekend. The Linville Ridge preview begins June 11 at 11 a.m. — and also the following weekend.

This will be Rowley’s third online transaction with Interluxe and Emily Bish’s second real estate transaction with Interluxe, proving how much they believe in the auction model as a means of generating excitement to sell property.

Rowley said he strongly supports not only online auctions, but also the cohesiveness and joint effort of two different sellers in these luxurious gated communities in the North Carolina Mountains. “I love having the Interluxe tool to create interest and focus on a specific property,” Rowley said. “The auction process brings bids on a property that then tells a seller what their property is worth.”

Interluxe’s area of expertise is attracting buyers and creating urgency for a property to be sold in a time-sensitive capacity, understanding that the sellers are looking for the very best price that the market can bear. Interluxe works in cooperation with real estate agents, using an entirely online format to connect discriminating buyers and sellers

Bish said real estate agents see auctions as an effective means of casting a wider net to capture more qualified buyers. “These auctions empower me with another tool and another means of selling real estate,” said Bish. “Who wouldn’t want a property pretty much guaranteed to sell within 60 days? This is great use of my time and effort.”

The mountaintop estateat Elk River Club features four bedrooms, five full baths and one half bath, offering an abundance of living area highlighted by long-range, rolling mountain views from nearly every part of the home, as well as from the expansive decks on both the main level and lower level. The Elk River Club estate includes vaulted ceilings with floor-to-ceiling windows in the great room, a gourmet chef’s kitchen with custom cabinetry and granite countertops, a formal dining room perfect for large parties or intimate dinners, and much more.

In Linville Ridge, situated on 2.5 acres, the six-bedroom mansion featuring six full baths and five powder rooms has every amenity: chef’s kitchen, catering kitchen and additional kitchen in guest house; fitness room; Jacuzzi tubs; steam showers; rich surfaces of mahogany walls, backlit onyx, Brazilian cherry flooring and Mexican Saltillo tile; climate-controlled garage space for eight cars; elevator and dumbwaiter; and much more.

Scott Kirk, president of Interluxe, said online auctions are becoming extremely popular as an alternative method of moving property in a timely fashion, creating an urgency that benefits both sellers and buyers. “The bidders feel good about auctions because ultimately they get to pay a value that they see as appropriate, and it helps demonstrate what the market sees the property being worth,” he said.

Online auctions offer savvy buyers, sellers and agents an unparalleled opportunity for real estate success, and can be a rewarding way to search, compare, bid, and close on a luxury property. There is no negotiating, no counter-offers, and no long, interminable process. Prospective buyers can bid from work, home, or even their mobile devices. Every prospective bidder is required to fulfill the same pre-auction obligations and has access to the same pool of information. The closing date and contract terms are all known in advance for peace of mind and planning.

Auctions can bring a higher price, and an online auction can draw buyers from around the world with the right kind of marketing.

“Auctions are a novel approach to selling luxury real estate,” said Stacy Kirk, an Interluxe executive. “These auctions capture local attention and get people coming out with ferocity to find out what it’s all about. Lots of people will come out and check out the house and talk about it. Every buyer wants to get a good deal, and through many bids get to a fair purchase price.

“We feel that when a seller uses the auction model, they have a sincere interest and true willingness to accept the reality of the marketplace. It’s an opportunity for the seller to achieve maximum market value, through competition and bidding, and it’s an opportunity for a buyer to know that they are not overpaying or under bidding.”

For additional information about the upcoming online auctions, visit


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