Pinnacle Golf Announces Second Annual Going the Distance Awards Honorees

Honorees Include Golfers Who Have Shown a Personal Dedication and Passion in the Fight Against Breast Cancer

(FAIRHAVEN, Mass.) – Pinnacle, a leader in the distance golf ball category, announces the honorees of its second annual Going the Distance Awards, a program that celebrates and honors golfers who are making a difference in the fight against breast cancer.

This year’s honorees include a two-time breast cancer survivor devoted to raising funds and awareness through her ever-popular charity golf tournament; a community activist who, in memory of her best friend, created what has become the Susan G. Komen foundation’s largest fundraising team in the country; and a father honoring the memory of his wife through his golf fundraising event, resolute in his support for the Komen foundation’s vision of a world without breast cancer.

This year’s 10 Going the Distance Awards nominees honorees are:
• Connie Burns of East Rockaway, N.Y.;
• Susan Gaston of Fort Worth, Texas;
• Gregg Gerken of New York, N.Y.;
• Diane Greenfield of West Hartford, Conn.;
• Shelley King-D’Souza of El Paso, Texas;
• Tina McDonough of Ravensdale, Wash.;
• Kathy Neighbour of Avon by the Sea, N.J.;
• Carol Rabinovitz of Plymouth, Mass.;
• Vivian Semian of Ballston Lake, N.Y.; and
• Cindy Thomsen of Houston, Texas.

All of the Going the Distance honorees and their stories are highlighted on the Pinnacle website at www.pinnaclegolf.com/going-the-distance.

“It is quite humbling to read the stories of these 10 amazing individuals, all of whom have dedicated large parts of their lives to the fight against breast cancer,” said Mary Lou Bohn, Vice President, Golf Ball Marketing and Communications, Acushnet Company. “The sheer number of nominations we received this year was inspiring, knowing how many golfers are committed to fighting this disease and making a difference. We hope that by sharing these stories it will inspire even more people to join the cause and help find a cure.”

Each of the 10 honorees will have a $10,000 donation made in their name to Susan G. Komen for the Cure to help fund life-saving breast cancer research at the national level. In addition, each honoree will be receiving custom Pinnacle golf balls imprinted with his or her name and the Going the Distance Awards logo as part of a gift package featuring Acushnet Company (parent company of Titleist, FootJoy and Pinnacle golf brands) and Susan G. Komen products.

Going the Distance Awards honorees were determined based on four key criteria: dedication to the fight against breast cancer demonstrating a personal passion and commitment to furthering the cause (e.g., volunteer, community advocate, medical practitioner); impact on others’ lives or the community; strong tie to breast cancer (e.g., survivor or family/friend of survivor); and connection to, and passion for, golf.

A judging panel that included representatives from Pinnacle, Susan G. Komen for the Cure and the golf media, as well as a 2012 Going the Distance honoree, chose the final 10 Going the Distance Awards honorees.

Pinnacle has a long history of supporting charitable organizations that are aligned with golf and has been committed to battling breast cancer and funding research toward a cure since 1995.

Pinnacle features Komen’s logo on their Gold Ribbon 15-ball packaging, and also stamps the Komen Running Ribbon on each Gold Ribbon golf ball as a distinctive reminder of the importance of early detection.

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