Tuesday, October 16, 2018
Golf Life Navigators Launches Co-Branding Partnership with Golf Channel’s Golf Advisor
Based in South Florida with an active presence across the U.S, GLN uses the unique algorithm of its automated online ProGuide³ questionnaire to create a stress-free targeted marketplace for “best-matched” potential members with golf and country club options in Florida, Arizona, North Carolina and South Carolina. GLN’s properties division identifies primary and secondary residences in golf and non-golf communities.
Golf Advisor is the leading digital destination for the avid, traveling golfer. Its engaged community shares first-hand experiences at thousands of courses worldwide. To date, golfers have submitted more than 800,000 reviews on more than 14,000 courses around the globe. Additionally, Golf Advisor has an expert editorial staff producing daily articles, newsletters, photo galleries, travel tips, “Best of” lists and more.
Through Golf Advisor’s robust content creation and promotion, GLN will tell its story to a wider audience of golfers, including those planning for retirement, researching personal and professional relocation, and / or seeking a coveted “snowbird” lifestyle. Golf Advisor’s editorial team will benefit from GLN’s rich data, helping to generate more compelling editorial content on emerging trends and insights into golf courses and communities.
Private clubs also will benefit from the content by discovering “actionable” information they can use to better their facility and service. This data also will help Golf Advisor users make more informed decisions when it comes to places to play, as well as places in which they are considering investing.
“The Golf Life Navigators model intrigued us and we feel it’s something that serves a substantial need within the private golf industry,” says Jeff Foster, senior vice president, GolfNow and Emerging Businesses. “Connecting our Golf Advisor brand to the Golf Life Navigators product will help power thousands of ProGuides for private club partners and further facilitate partnerships with private clubs on behalf of our RIDE procurement service.”
“We’re thrilled to partner with Golf Advisor as it will provide us valuable exposure to consumers considering a move to the Sun Belt states,” says Jason Becker, CEO of GLN. “It’s an incredible milestone for our company to have grown to the point where we’re now in partnership with a true industry leader like Golf Channel.”
GLN’s unique ProGuide³ has been referred to as “eHarmony meets Zillow for golf” and focuses on three crucial criteria when identifying “matching” clubs: golf, amenities and lifestyle. To date, more than 6,700 golfers completed the free, 10-minute questionnaire. From the results, up to six “best-matched clubs” are presented for consideration.