Friday, January 16, 2015

Imperial to Launch Next Generation Cooling Products at 2015 PGA Merchandise Show

(BOURBON, MO) - Imperial Headwear, A Division of Paramount Apparel International, announced a revolutionary line of cooling products, powered by Coolcore technology, will be launched at the 2015 PGA Merchandise Show taking place January 21st - 23rd, 2015 at the Orange County Convention Center in Orlando, Florida.

Imperial will have its new line of cooling products powered by Coolcore on display in booth #3373, as well as conduct demonstrations for the entire golf industry to see at next month's PGA Show.

"This is the next generation of performance fabrics," said Mike Wrightson, General Manager of Imperial Headwear. "Coolcore has unbelievable fabric innovations that not only wick moisture but lower the surface temperature significantly, so this is going to be a game changer in golf headwear with strong consumer appeal."

Coolcore provides a chemical-free cooling solution that goes beyond traditional moisture management fabrics or evaporative cooling technologies that typically rely on chemicals. Coolcore technology is 100% free of chemicals, polymers, gels, crystals or phase changing materials, ensuring all Coolcore benefits never wash out or degrade.

The proprietary Coolcore technologies exploit the body's own sweat, or added moisture, to achieve cooling. The sophisticated design means that the evaporation rate is regulated and, as a result, the cooling effect of "evaporative cooling" is significantly higher than in conventional materials.

Coolcore fabrics deliver three distinct functions:
• Wicking: To move sweat away from your body.
• Moisture Transportation: To avoid saturation and accelerate drying.
• Regulated Evaporation: For cooling effect.

The result is up to 30% lower surface temperatures, drier garments that do not cling or saturate, healthier chemical-free usage, and zero degradation of the cooling effect over time or washing.

"Being able to regulate body temperature is a tremendous advantage for any golfer playing in warm weather," said David Shaffer, Director of Marketing at Imperial Headwear. "Imperial is once again proving why it's been a market leader for almost a century by being the first to bring this innovative technology to golf."

Coolcore fabrics are the first product worldwide to be awarded the Hohenstein Quality Label "Innovative Technology - Cooling Power". With the award, the scientists at the internationally recognized and independent Hohenstein Institute in Bönnigheim, Germany, have confirmed the superior cooling effect of the textiles.

"Coolcore is excited about bringing our technology into this market segment with a leader like Imperial Headwear," stated Donna Flood, Chief Operating Officer for Coolcore. "Being an avid golfer, I understand the importance of staying cool on the course for performance and comfort reasons."

The initial launch of Imperial powered by Coolcore products will be available for pre-book at the 2015 PGA Merchandise Show for Spring 2015 delivery. All products will be subject to the same customization and quick-turn service for which Imperial is known.

For further information, visit or call (800) 950-1916.

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