Thursday, January 15, 2015
Devereux Launches Its Fall 2015 Collection At PGA Merchandise Show
"Although our business is year-round, I always look forward to the PGA Show each January as the official kick-off of the new season," says Brian Lohman, Devereux's Director of Sales. "What an exceptional opportunity to have all of golf's leading brands in one place at one time. Devereux is looking forward to continuing its exponential growth in 2015 within the industry both domestically and internationally."
This collection is inspired by the iconic men and women who spent their creative primes enthralled with Paris, which was home to many Golden Era artists and later a staple for the arts. Picasso, Matisse and Hemingway are just a few iconic men who drew creative inspiration from Paris. We look to these icons for inspiration but also fuse their art and vision with a modern flare. Paris is an inspiring city filled with romance, history, passion and culture. We're fascinated by the city and are moved by the way it lights up at night. Paris @ Night is a line that's captivated by the free-flowing champagne, lights, passion, romance and music. Our deep purples and electric blues grasp the mood and nature of the city at night. The attitude of designs and bold color-play capture the free loving culture of Paris. Details in this collection pay tribute to the "couture" fashion for which Paris is known.
Colors include navy that's bold in blue and pairs well with our gothic grape and french bleu; steel, which is a light grey that bridges the world of lights and darks together; deep black caviar that beautifully complements our two fashion colors; gothic grape, which is a deep purple that touches on the passion and romance of Paris nights; and french bleu that's a very eccentric blue both vibrant and beautiful in color and expressing the playful mood of the Paris nightlife.
"Henri" -- This shirt is a creative play on the Brunner polo, with contrast collar and pocket designed to be paired with dark colors. Its contrast workings make for a great dressed-up look on the course or off.
"Devereux" -- Our featured shirt of this collection, it's a uniquely designed golf shirt intended to have you stand out on the course for all the right reasons. It features a beautiful club collar and is detailed with ribbon to touch on its fashion aesthetic. The Devereux is a strong yet wonderful piece to wear at any course across the nation.
"Bastille" -- A modern design complementing the arts of our Paris @ Night collection. It's a strong fashion statement polo that doesn't sacrifice one's masculinity; it's a very bold look. The hidden placket and contrast colors are complemented with a courageous abstract cut and sew design. If you plan on going low, add this shirt to your wardrobe.
"Pierre" -- A simple-yet-beautiful printed polo shirt that reflects the colors of our collection. It's an easy wear but very stylish due to its unique print and bold colors. This is a must have while on the course or at your favorite resort.
"St. Germain" -- A sophisticated polo with an eye for the playful, it's a spin-off of our hot-selling Charles shirt from last Fall's collection and is detailed with a modern and hidden button-down collar. It's a strong staple piece to add to your wardrobe, and transcends seamlessly from course to night out.
At this year's PGA Merchandise Show, Devereux will be located on the main center aisle in a greatly expanded booth (#6160) and will feature our Fall 2015 Paris @ Night collection, as well as the Spring 2015 Christina O Collection.
To schedule an appointment to preview the line contact: Brian Lohman: firstname.lastname@example.org or 602-625-1705.
To view the full Fall collection and Fall lookbook, visit dvrxgolf.com.