Wednesday, December 11, 2013

FootJoy Introduces DryJoys Casual

Next Generation Spikeless Golf Shoe Performance

(Fairhaven, MA) - FootJoy, the #1 Shoe in Golf, introduces a new performance spikeless golf shoe category: DryJoys Casual.  A natural extension of the storied DryJoys footwear line, DryJoys Casual shoes feature super-soft, premium full grain waterproof leather and lightweight TPU traction elements that provide great on-course traction and the versatility of off-course wear.

A new proprietary polymer outsole material called Fine-Tuned Foam (FTF) was developed for the DryJoys Casual outsole unit. FTF is 10% lighter than conventional EVA Foams providing enhanced cushioning and shock absorption for added comfort. DryJoys Casual’s innovative design features two distinct layers of varying densities of FTF, each with specific characteristics. The top layer of FTF is softer to provide the golfer with all day comfort. The lower/outer portion of FTF is firmer and ensures the player perimeter stability around the foot for maximum support. Finally, TPU skeletal traction strips are embedded within the FTF outsole material to provide the golfer with enhanced traction and lateral stability during the golf swing. These FTF layers are fused together to deliver maximum comfort and create the most performance-driven spikeless midsole/outsole component offered from FootJoy.

“Years of research have gone into the development of the FTF material,” says Mike Foley, Director of Product Management, FJ Footwear. “The result is a category of shoes that are luxuriously soft and comfortable but perform like nimble, high-end athletic footwear.  It was this combination of comfort and performance that attracted Hunter Mahan who was the first player to wear DryJoys Casual shoes on Tour, unveiling an early prototype at the Open Championship.”

DryJoys Casual shoes feature Extreme Comfort Leather (ECL), developed in conjunction with Pittards of England.  This super-soft premium leather contains a proprietary membrane-free waterproofing system and is 30% softer than previous generations of FJ performance leather.

DryJoys Casual will be initially available in three different color options.
* White
* Black
* Dark Brown

Availability: December 15, 2013 for White and Black. Dark Brown will be available February 1, 2014.

Four additional colors will be added to the DryJoys Casual lineup in early Spring.

SRP: $180.00

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