Elite Merchandisers Help Members, Guests Extend Their Playing Season with Game’s Hottest Apparel Innovation
(Milwaukee, WI) – Mobile Warming Gear – the world’s leading maker of heated golf outerwear – announces that its Fall/Winter 2012 collection is now available at finer clubs and resorts across the U.S., notably The Olympic Club, Olympia Fields Country Club and The Kittansett Club, which each rank among the nation’s top-100 courses.
Combining advanced performance materials with proprietary heating technology, Mobile Warming’s USGA conforming vests and jackets are powered by a small, rechargeable lithium ion battery. Designed by PGA Professionals and based on concepts pioneered by NASA, the pieces feature four adjustable heat settings. These eliminate the need for extra layers, keep muscles loose and increasing playing opportunities during colder temperatures.
Among the very early adopters having the greatest success is Locust Hill Country Club in Pittsford, NY.
“Unlike any other product, Mobile Warming outerwear really suits the needs of players who want to fully enjoy the game when the weather gets cold,” says Joe Lusardi, a PGA Professional at Locust Hill. “The jackets and vests are loaded with a ton of great features and have been moving really well in our shop.”
Westchester Country Club (Rye NY), Coeur d’Alene Resort Golf Course (ID) and The Wilderness at Fortune Bay (Tower, MN) are also among the hundreds of green grass partners succeeding with Mobile Warming outerwear.
“These sophisticated merchandisers are seizing the opportunity to drive revenue by helping customers enjoy the game more,” adds Keith Apple, General Manager of Mobile Warming Golf. “When the weather turns cold, play and shop sales typically slow, which makes Mobile Warming a real value proposition throughout the fall and winter.”
Available in men’s and women’s models, the Mobile Warming golf outerwear collection is highlighted by a seam-sealed rain jacket that’s waterproof rated at 7,000 mm. Crafted from an ultra-lightweight and breathable technical polyester, it boasts four-way stretch for exceptional freedom of movement throughout the golf swing.
The Mobile Warming system of micro-alloy heating elements built into the back and chest area ensures a player’s core temperature remains stable. It provides heat at the push of a button with four settings:
Power Level Temperature (°F) Battery Life (hours)
100 % 135 2.5
75% 120 3
50% 105 5
25% 90 10
More information: www.mobilewarminggear.com, 888.222.0745.