New e6 Golf Ball from Bridgestone Provides Enhanced Feel, Longer Distance

(COVINGTON, Ga.) — Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that the new e6, the longest running and historically biggest selling model in the company’s lineup, is now redesigned to provide a softer, more pleasing feel at impact with maximum distance for value-minded players.

After 15 years of success, the e6 is still going strong, with a new design aimed at players that want an exceptionally soft feel and pleasing sound at impact without giving up any distance off the tee. In the case of the new e6, those that don’t have Tour-level swing speed will greatly benefit from the soft, extremely large gradient core and Bridgestone’s advanced dimple technology and aerodynamics. As always, a seamless Surlyn cover helps provide a combination of speed, distance, and exceptional durability.

“We’ve had an incredible run with the e6,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “It’s the mainstay of the e-Family and Bridgestone’s biggest selling two-piece Surlyn golf ball model to date. The e6 understandably has a lot of fans and the enhanced feel of the new design is sure to please. The added distance and forgiveness on off-center hits are an added bonus.”   

The two-piece Bridgestone e6 will be at retail in late January 2023 and feature a street price of $24.99 per dozen.  It will be available in white and optic yellow. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s Golf Ball Selection Guide.

More information: bridgestonegolf.com.

Swing Control Present Sophisticated Flagship Pants From FW23 Collection

These fashionable, luxury, high-performance pants are at the forefront of the new collection

(MONTRĖAL, CA) – Swing Control, manufacturers of the performance-based golf and lifestyle apparel brand, proudly introduce three stylish, versatile, and distinguished pants that will spearhead the FW23 Collection into the new season.

“Swing Control has developed a reputation for designing a pant that is comfortable, stylish and flattering with our proprietary slimming technologies,” said Swing Control Brand Manager Josh Mark. “These new pants from the FW23 Collection are sure to be a hit with our customers as they are impeccably tailored, crafted to perfection, and will provide top game performance. Play in style. Play with confidence.”

The Swing Control sophisticated flagship pants from the FW23 include: 

NAVY LINES ANKLE PANTS

Featuring an artful print in nautical colors, this unforgettable piece exudes an exotic elegance that will elevate any ensemble. It’s designed with optimal functionality, made with a flexible Techno stretch for uninhibited mobility they won't restrict your swing. designed with a comfortable elastic waistband that slips on and off with ease, the fit is both streamlined, flattering, and easy to wear. Side vents with top-button detailing lend a youthful vibe to the ankle-skimming length, for a look that will add some pizazz to your putting this season. Style# M4169

CORAL BOLTS ANKLE PANTS

Fresh and fun with dash if retro, this crisp coral piece exudes an optimist, youthful vibe. Solid side bands and front pockets offset the geometric print with a sporty sophistication, complete with a matching slip-on waistband for optimal comfort and ease. Top with a coral polo for a chic tonal look that works well whether you're hitting balls or having lunch with friends. Style# B4165

CAMOFLAUGE PONTE SLIM PANTS

Camouflage is resurfacing as a pattern of choice, seen in a multitude of modern iterations and fashion-forward takes this season. Perfectly on-trend, this flattering piece has a polished edge, made with a luxurious heavyweight Ponte fabric, and cut to move with the body in complete comfort. The silhouette is streamlined and minimal, featuring a body-shaping waistband with superior tummy-smoothing technology, the fit is figure-enhancing and easy to wear. On the course or off-duty, this pant is an instant outfit upgrade. Style# B5054

“Each of these styles are pull on bottoms with a tummy-controlled waistbands. This provides enhanced support with superior control and ease, whether hitting balls or having lunch with a friend." 

For more information, please visit the Swing Control website at www.swingcontrol.com.

PuttView Debuts New Augmented Reality Product to Rave Reviews

PGA Merchandise Show Attendees Were Dazzled By Innovative New Technology

(ORLANDO, FL) – The future of putting practice arrived at the 2023 PGA Merchandise Show with the debut of PuttView X, an Augmented Reality system that has raised the bar for golf technology.

The revolutionary PuttView X is able to instantly “read” greens, calculating distance, break, slope and speed. The glasses can map out any green in the world and there are no additional tools or preloading of data necessary. Simply put on the glasses and transform the green into an interactive learning platform. With its see-through displays, PuttView X overlays putt information such as start line, ball path, speed animations and contours onto the green, providing a holographic view of any putt. 

Voice commands and hand gestures enable users to control the system and move around the green freely, set any hole or ball location, and adjust green speed depending on current conditions. PuttView X then accurately calculates the putt path and makes it visible to the user. 

The glasses are meant to be used as a training aid, helping players practice their putting like never before and improve in the key areas of putting: read, line, and speed. In addition, PuttView X comes with a smartphone app which enables coaches to see what their student is seeing and enabling them to amend all visuals through the app. 

“PuttView X is golf’s most technologically advanced training aid and we were delighted to unveil this state of the art new product at the PGA Merchandise Show, the industry’s annual showcase,” said Lukas Posniak, one of PuttView’s founders. “The reaction to PuttView X was incredible and that’s a testament to our team of engineers, who did brilliant work to turn what was once a dream into reality."

"PuttView X’s ability to instantly read any green, anywhere in the world has the potential to change the way we practice putting,” added Christoph Pregizer, also a PuttView co-founder and an avid golfer.

PuttView X is taking preorders online at puttview.com/preorder, and the Augmented Reality glasses will begin shipping to consumers in June. Cost of PuttView X is $14,480. A $500 deposit is required for preorders, but early buyers will receive a $500 discount upon final purchase. 

Based in Hamburg, Germany, PuttView is dedicated to help players reach their full potential on the green. The company’s debut product, PuttView Indoor pioneered the use of augmented reality to assist golfers with better putting and is being used by the best players and coaches all over the world. PuttView Indoor uses a projector to display every aspect of a putt directly onto an indoor green, and a tracking camera to analyze the player’s performance, allowing golfers to have an intuitive, fun and engaging way to practice. 

For more information go to www.puttview.com or reach out to Ann-Kathrin Nahl at nahl@puttview.com.

Let's Talk About Socks, Baby!

TRUEENERGY Infrared Technology No-Show Tab socks provide the casual look you want with the comfort and performance you need. Invisible in low-top shoes, such as sneakers or golf shoes. Combines fashion and technology to deliver maximum comfort and durability for all day wear. Featuring a unique arch band to keep the sock comfortably in place, and a soft tab to protect your heel from rubbing. Reinforced heel and toe, with select cushion for added comfort and support. Plus, TRUEENERGY® socks use yarn infused with NASA-inspired infrared technology. Infrared ceramic crystals are ground & permanently infused into the polymer yarn used. When combined with your body’s natural heat it forms infrared energy to improve circulation and tissue regeneration—promoting recovery and performance.     

Features:

- Natural breathability and softness 

- Comfort welt top with seamless toe

- Expanded heel pocket for a perfect fit

- Mesh venting for improved air flow

- Specialty blended fabric with moisture control

- The InfraRed ceramic crystals do not wash out and remain effective for the life of the product.

- 3 pairs per pack

Fabric:

68% Polyester, 19% Cotton, 10% Nylon, 3% Spandex

Learn more at www.trueenergysocks.com

Rapsodo Announces Mobile Launch Monitor 2 Pro with Golf Simulation for More Options, Measurements and Fun on the Range or at Home

New product brings invaluable data and pairs with Callaway® RPT™ Chrome Soft X® Golf Balls to give golfers unparalleled insights into their practice 

(ST. LOUIS, MO) – Rapsodo, the company known for helping athletes achieve their maximum potential by providing advanced data in real time, announces the release of its new golf product, the Mobile Launch Monitor 2 Pro (MLM2PRO™). The device has made its official debut at the 2023 PGA show in Orlando, with pre-orders starting February 1.

The MLM2PRO™ is the successor to Rapsodo’s original Mobile Launch Monitor, which was designed using radar technology and machine learning to bring pro-level data to golfers so they can analyze their swing by monitoring metrics like distance, ball speed, smash factor with data visualization, club gapping, shot dispersion, and more. With the original model winning My Golf Spy’s Best Mobile Launch Monitor three years in a row, and being a trusted brand in Golf Digest’s Hot List Testing, the new MLM2PRO™ is now the official personal launch monitor of Golf Digest’s Hot List. It will provide the same industry leading data with additional metrics to further enhance the user’s experience - such as measuring spin and full golf simulation features. The MLM2PRO™ uses dual cameras and is compatible with both iOS and Android devices.

With the MLM2PRO™, Rapsodo will introduce golf simulation including Rapsodo Range, a virtual driving range, and Rapsodo Courses, which will consist of over 30k courses globally. Rapsodo Range will provide trajectory and shot trace indoors. While Rapsodo Courses gives players the ability to practice on their local course ahead of a big event or play a nationally recognized course on their bucket list. Rapsodo has provided users thousands of course options through their MLM2PRO™ Premium Membership, so users will have an extensive list to select from and play virtually anywhere in the world. Additionally, the MLM2PRO™ is compatible with multiple simulation software providers including E6 Connect and Awesome Golf to give players a variety of options to suit their game. Even more integrations are scheduled to continue to add to MLM2PRO™ users’ subscription options.

Callaway Golf Partnership  

The new portable launch monitor provides even more advanced data for golfers to analyze. In total, the MLM2PRO™ will report six measured metrics within 13 core metrics including new data points like descent angle, spin rate and spin axis. The ability to measure both spin metrics is an invaluable addition to the latest golf monitor, and was possible through a partnership with Callaway Golf. The Impact Vision camera in the MLM2PRO™ records and processes images of the ball’s rotation to measure the ball's spin rate and spin axis. Adding these key metrics improves the ability to determine overall carry distance and path.

“The Callaway RPT Chrome Soft X Golf Balls leverage the world class performance of the Chrome Soft X Golf Ball with our Optical Technology, so the MLM2PRO can track the launch conditions of the ball,” said Jason Finley, Callaway Golf’s Global Director of Brand and Product Management. “This allows golfers to receive information that will help them to optimize their equipment, practice and gapping. Callaway’s Optical printing technology provides unparalleled printing accuracy, ensuring precise placement of the Rapsodo pattern on each golf ball.”

Multiple High Speed Cameras 

The MLM2PRO™ has two built-in cameras, offering a major upgrade from the original MLM which required the iOS device camera to track ball flight. The inclusion of the cameras opens up the MLM2PRO™ to both Android and iOS platforms. The two cameras serve different purposes. The wide-angle "Shot Vision" camera is used to record a swing video with shot trace on every shot. The 240-fps high speed shutter "Impact Vision" camera captures a series of photographs that are visualized in the MLM2PRO Mobile App as a short video - allowing players to view their impact on every swing. The Rapsodo Swing Vision feature pairs the MLM2PRO™ with a phone or tablet to have multiple angles of each golf swing, allowing golfers to capture down-the-line and face-on swing replay videos so they can get more out of their practice time.

“The new MLM2PRO™ is a continuation of Rapsodo’s mission to enhance player performance by providing pro-level data for golfers at all levels,” said Batuhan Okur, Founder and CEO of Rapsodo. “We’re also focused on creating features and experiences that appeal to broader audiences and uses; adding simulation, combines, new ways to practice and compete, and there’s more to come. We’re honored to have the chance to partner with Callaway Golf, giving us the opportunity to amplify the MLM2PRO™ into a data rich tool that provides remarkable metrics like spin rate and spin axis that we haven’t had on past monitors at this price point. Rapsodo prides itself on creating groundbreaking products like this to bring out the best in athletes looking to improve their skills.”

Pricing and Availability 

The MLM2PRO™ is built for both iOS and Android users, and will come with a sleeve of three Callaway® RPT™ Chrome Soft X® Golf Balls with Rapsodo precision technology. It is available for $699.99, and every purchase includes a one-year premium subscription to access additional benefits. It will be available for pre-orders starting February 1, with widespread availability by March 31. Visit www.rapsodo.com/pages/ownthecourse for more information. 

Titleist Introduces New Scotty Cameron Super Select Putters

Latest Evolution of Milled Putter Line Showcases New Face Milling Technology and “Plus” Shapes for 2023

(CARLSBAD, Calif.) – For the latest evolution of the world’s finest milled putters, Scotty Cameron builds upon the tour-proven success of 2020's Special Select line and introduces 10 new Super Select models in 2023, which will be launched in two worldwide releases.

Scotty has pushed his blade and mid-mallet designs even further with better performance, new milling techniques, refined shapes, improved multi-material construction and cutting-edge weight distribution to deliver a Select line superior to any before it. The result – Super Select.

Six of the new models - Super Select Newport, Newport Plus, Newport 2, Newport 2 Plus, Newport 2.5 Plus and Squareback 2 - will be available at Titleist authorized golf shops worldwide beginning March 17, 2023. The Newport 2 and Newport 2.5 Plus models will also be offered in left-handed configurations.

Four additional models will be released on May 19, 2023 and include the Super Select Fastback 1.5, Del Mar and the new GOLO 6 and GOLO 6.5 models. The Del Mar and GOLO 6.5 models will be offered in left-handed options, as well.

QUOTING SCOTTY CAMERON: “With the new Super Select putters, the name just fits. I’ve been creating putters for a long time, and after each line rolls out and gets played, new ideas emerge. There’s always a better way. I try to make all the refinements I can to bring more performance to players, to give them more confidence and, in the end, hopefully more success. Key to the 2023 Super Select family are the new ‘Plus’ models, which I introduced on Tour last year, then crafted into a few limited release models to really showcase this new higher-MOI blade design. Now, we have three new ‘Plus’ options in a few of our most popular designs. Additionally, I’ve brought back the GOLO name and shape in a new size. Familiar models like our Newport, Newport 2, Squareback 2, Fastback 1.5 and Del Mar all have our new dual-milling for a great feel off the face that combines the feel of a deep mill with the consistency across the face of mid-mill. Inspired by putters made for tour professionals, I have introduced new I-beam necks and various cosmetic upgrades to the finish and graphics. I’ve tried in every way to make these Super Select putters live up to their name.”

2023 SUPER SELECT OVERVIEW: Based on feedback from the game’s best players—and with design refinement at his San Diego County Putter Studio—Scotty Cameron has created new blade and mid-mallet models, refined milling methods, revamped neck styles, developed better multi-material construction and engineered weight distribution for the 2023 Super Select family of putters.

• INNOVATIVE ‘PLUS’ DESIGNS: Offering putters that deliver mallet-like forgiveness and stability in slim, blade-like shapes, Scotty Cameron designed the Super Select Newport Plus, Newport 2 Plus and Newport 2.5 Plus models with innovative, slightly wider profiles than traditional blade dimensions. The Plus models are sized in between a traditional blade width and wider-flanged models like the Squareback 2 mid-mallet. Leveraging the multi-material construction of combining precision milled 303 stainless steel heads and 6061 aircraft aluminum sole plates, weight from the center of the putter head has been repositioned around the perimeter to increase stability. This new design gives players a familiar, blade-like view from address and increases MOI for a confidence-inspiring setup. 

• NEW ‘DUAL-MILLED’ FACE TECHNOLOGY: The Super Select line introduces a new dual-milled face milling technology that takes sound, feel and feedback to a new level, combining the softness revered in previously released deep-milled putters with the feedback, consistency and roll of Scotty’s more recent mid-milled offerings. After a deep-milled pass of the mill across the putter face, a second pass of the mill levels the peaks of the face milling, producing a flatter, more consistent surface for the ball to contact the putter face. Brought over from Scotty Cameron’s tour prototypes, this new face technology brings a tour-inspired look and feel to the Super Select line, along with the line’s most consistent face to date.

• NEW ‘I-BEAM’ NECK DESIGN: Apart from the Super Select Del Mar and GOLO 6 models, each Super Select putter features a new "I-beam" neck design that Scotty adapted from putters he’s made for tour professionals. The new, precision sculpted neck designs give each model a racier, industrial look, but also allow for the removal and targeted repositioning of weight from the neck to the heel and toe of the putter head. This, coupled with a strategically placed notch on the models with a plumbing neck - positioned for precise lie adjustment - and Scotty’s larger signature milled dots in the pocket, allowed additional weight to be precisely redistributed to the toe and heel areas where it will most benefit players.

• PERFORMANCE WEIGHTING: Each new Super Select putter incorporates performance weighting technology featuring customizable sole weights precision milled in the United States from either 303 stainless steel or heavier tungsten for the Newport and Newport 2 models. Used in conjunction with purpose-built aluminum sole plates on all Plus, mid-mallet and GOLO models, Scotty’s performance weighting concept allows for optimal weight distribution and higher MOI so each putter can achieve ideal balance and proper performance at every length.

2023 SUPER SELECT MODELS: The new Super Select models offer golfers multiple options in 33", 34" and 35" lengths, each with a specific neck/shaft configuration (either flow, jet, plumbing or shaft-over spud) and the proper sole weight designation for ultimate player flexibility, sizing and preference.

Six Models in Shops March 17, 2023

• Super Select Newport: Precision milled from 303 stainless steel, this blade includes a new I-beam plumbing neck, the Newport’s distinctive rounded features and a dual-milled face texture. With adjustable performance sole weights milled from raw tungsten, this putter has a solid face and a misted stainless steel finish.

• Super Select Newport Plus: Crafted slightly wider than a standard blade, this rounded solid stainless steel model presents a new size in high-performance putter design that integrates proven multi-material methodology with a 6061 aluminum sole plate, solid 303 stainless steel face and stainless steel sole weights. 

• Super Select Newport 2: The line’s flagship model with its crisp, mechanical shape is milled from 303 stainless steel with a solid face, customizable tungsten sole weights, a tri-sole design, the tour-inspired, new I-beam plumbing neck and dual-milled face technology. A left-handed model is also available.

• Super Select Newport 2 Plus: With a slightly wider flange than the Newport 2, the Newport 2 Plus incorporates a 6061 aircraft grade aluminum sole plate with a precision milled solid stainless steel face and customizable stainless steel sole weights for a new shape with increased MOI.

• Super Select Newport 2.5 Plus: With its MOI-enhancing wider face-to-flange shape, the Super Select Newport 2.5 Plus incorporates dual-milled face technology, a new sculpted I-beam-style jet neck and a solid milled stainless steel face with a 6061 aircraft grade aluminum sole plate and customizable stainless steel sole weights. A left-handed model is also available.

• Super Select Squareback 2: The Super Select Squareback 2 is a wider-bodied, angular mid-mallet with higher MOI, a solid milled putter face and an integrated 6061 aluminum sole plate with stainless steel sole weights, a refined I-beam plumbing neck and dual-milled face technology.

Four Additional Models in Shops May 19, 2023

• Super Select Del Mar: The new Super Select Del Mar is a heel-shafted compact mallet with a flow neck precision milled from solid 303 stainless steel that includes dual-milled face technology and customizable stainless steel sole weights. It is also available in a left-handed configuration.

• Super Select Fastback 1.5: With a new precision sculpted I-beam jet neck—as well as the line’s new dual-milled face technology—the Super Select Fastback 1.5 is a mid-mallet with a solid milled putter face integrated with an engineered 6061 aluminum sole plate and stainless steel sole weights.  

• Super Select GOLO 6: The GOLO returns in a new size as the Super Select GOLO 6, a rounded compact mallet precision milled from 303 stainless steel sized in between the previous GOLO 5 and 7 models. With a mid-bend shaft and an integrated sole plate machined from 6061 aircraft aluminum, the GOLO 6 includes the line’s new dual-milled face technology and stainless steel sole weights.

• Super Select GOLO 6.5: The Super Select GOLO 6.5 has a small I-beam jet neck and is precision milled from 303 stainless steel with a solid face and an integrated 6061 aircraft aluminum sole plate. It includes the line’s dual-milled face technology and adjustable performance weighting with stainless steel sole weights. A left-handed Super Select GOLO 6.5 is also available. 

SUPER SELECT WEIGHTING & SHAFTS: Each new Super Select putter features performance weighting with two customizable heel-toe weights (tungsten or stainless steel based on model) and stepless steel shafts.

NEW GRIPS: Each Super Select model has a specific grip, designed to not only provide each putter’s proper swing weight and balance, but also to offer the right in-hand feel. The Newport, Newport 2, and new Plus models come equipped with a textured Pistolini Plus grip, a smaller design with a thicker, more substantial feel through the lower part of the grip. This grip is paired with the blade-style putters, while a new, textured Pistolero Plus grip has been paired with the mid-mallets and Del Mar. The Squareback 2, Fastback 1.5, Del Mar, GOLO 6 and GOLO 6.5 each come with a Pistolero Plus grip that carries through the line’s color scheme. When comparing grips, the Pistolero Plus has a larger profile in the top hand location near the butt of the grip and is also slightly heavier and provides the appropriate complement to the mid-mallet putters’ head shapes.

FINISH & GRAPHICS: New 2023 Super Select stainless steel putter heads all undergo Scotty’s silver mist process for a near-permanent, radiant, yet glare resistant, appearance and texture. The 6061 aircraft grade aluminum components have been misted and anodized in a clear, bright aluminum finish. Scotty’s familiar three-dot theme carries through to the back cavities as unpainted, raw circles milled into the stainless steel. The engravings and sight lines are painted asphalt gray, except on the soles where Scotty Cameron and the “+” symbols on Plus models are accented in cherry red translucent paint.

AVAILABILITY AND PRICE: The new Scotty Cameron Super Select Newport, Newport Plus, Newport 2, Newport 2 Plus, Newport 2.5 Plus and Squareback 2 putter models will be available worldwide beginning March 17, 2023, through Titleist authorized golf shops. The new Super Select Del Mar, Fastback 1.5, GOLO 6 and GOLO 6.5 models will be available on May 19, 2023.  MAP: $449

ON THE WEB: www.scottycameron.com

YOUTUBE VIDEOS: https://www.youtube.com/ScottyCameron

FlightScope Launches New Face Impact Location Add-on option for Mevo+

FlightScope Mevo+ with Pro Package and Face Impact Location technology is the most fully equipped launch monitor and simulator offered at its price point in the golf industry

(ORLANDO, Fla.) – FlightScope, the global leader in tracking and analyzing sports performance data, announced the addition of a Face Impact Location add-on option for the FlightScope Mevo+ Pro Package.

In its ongoing pursuit of adding value for its customers, FlightScope has added the Mevo+ Pro Package with Face Impact Location add-on to give golfers the most fully equipped launch monitor and simulator at its price point in the industry. Mevo+ Pro Package users can add Face Impact Location by visiting flightscopemevo.com.

FlightScope’s Mevo+ 2023 Edition retails for $2,199. The Pro Package can be added for $1,000, and Face Impact Technology can be added to units with the Pro Package for $500. At a total cost of $3,699, the FlightScope Mevo+ Pro Package with Face Impact Technology offers all the functionality of similar products priced significantly higher. Visit flightscopemevo.com for special PGA Show Week pricing.

“We are excited to be able to add Face Impact Location as an add-on to the FlightScope’s Mevo+ Pro Package, which truly provides golfers an incredible amount of information and feedback at a price point not seen before in the golf industry,” said Henri Johnson, Founder and CEO of FlightScope. “Golfers, instructors and club fitters now have the option to purchase a Mevo+ unit, upgrade to the Pro Package add-on option when they’re ready and then get even more information by adding Face Impact Location. Our top priority is always to add value for our customers, and we are confident we have done that with this latest upgrade option.”

The Mevo+ is an advanced indoor and outdoor tracking radar and golf simulator that offers 20 data parameters, ownership of golf course simulation and customizable skills challenges. The Mevo+ is a popular product in the launch monitor and simulator space and offers customers an accurate tracking device for practice and entertainment sessions.

The Pro Package add-on was launched last year and was made possible by the addition of FlightScope’s patented Fusion Tracking technology, previously only available in their top-of-the-line X3 model. The combination of 3D Doppler radar tracking and synchronized image processing equates to more accurate performance data, adding 11 additional data parameters and making it suitable for teaching professionals, players and club fitters.

Face Impact Location precisely captures the location of contact on the club face with every strike, giving teachers, fitters and golfers important impact information in addition to the data points captured with the Mevo+ Pro Package.

Additional upgrades to the Mevo+ 2023 Edition include:

- An improved kickstand that extends to the required 12 degrees tilt, the optimal positioning for accuracy and consistency

- An improved battery, offering up to three hours of use between charges

- FlightScope’s revamped PC software included with purchase

- Ownership of the FlightScope E6 Connect Bundle with 10 simulated golf courses - included with purchase for iOS and PC 

FlightScope is the industry leader and pioneer in tracking and analyzing sports performance data. Its products represent the pinnacle of tracking technology, enabling players and coaches to measure and analyze every aspect of performance data with unmatched accuracy. With accurate, performance-driven technology, FlightScope transforms the way the game of golf is analyzed and how players pursue game improvement. The company’s renowned products are trusted by a large and growing number of TOUR players, top teachers, and golfers around the world.

More information: flightscopemevo.com

Unboxing Zero-Sugar Lifevine Wines

Interested in ZERO SUGAR, amazing tasting wines created out of Oregon? If so, please read on about Lifevine — which is ideal for those who like to limit their sugar, but not their alcohol content or taste! 

Did you know? There are more than 60 FDA-approved wine additives for winemaking, and wine brands are NOT required to put ingredients on their label. At Lifevine, they have nothing to hide… and more to love. Lifevine is one of the first wines to list both serving facts and ingredients on the bottle. They believe in providing you the transparency you deserve so that you can make the best choices about what you put in your body.

Lifevine is sourced from select growers in the Sierra Nevada bench lands east of the San Francisco Delta. The local climate is warm and the soils are a well-drained combination of decomposed granite, sandy loam and clay. These conditions provide a perfect environment particularly for the red varietals like Cabernet, Merlot and Syrah, which are used in Lifevine’s Cabernet and Red blends. All of the grape varietals they harvest are grown under organic conditions and harvested at the peak of ripeness with an eye towards keeping alcohol levels modest.The focus is on making minimal intervention wines that are fresh and flavorful and can be consumed without the worry that they contain any harmful chemicals, toxins or pesticides. 

Varietals include Pinot Noir, Sauvignon Blanc, Red Blend, Blanc de Blanc and California Chardonnay. (Range is $21.99 - $29.99). Lifevine is lab tested for purity, certified pesticide free and committed to label transparency. And it tastes AMAZING!

Lifevine Wine is Zero Sugar, Fewer Carbs and Committed to Label Transparency. Better yet, Lifevine wine is the only certified pesticide-free wine in America!

Learn more: www.lifevinewines.com

Biion Footwear Introduces the Waterproof Chelsea Boot

(COLLINGWOOD, ON, Canada) – Biion Footwear, designed and styled in Canada, is proud to introduce the industry’s first EVA performance Chelsea boot at the 2023 PGA Show. Arriving summer 2023.

The Chelsea boot is the newest addition to the revolutionary Biion Brand. It features all the style and talent of Biion shoes in a new yet iconic silhouette. Designed with performance in mind, it is 100% waterproof giving you the confidence of dry feet on dewy days or swinging in the rain!

“We reimagined the classic Chelsea boot style with all the technical details and functionality of our revolutionary Oxford and Trainer,” said Richard Buchanan, founder of Biion Footwear. “This waterproof boot is sure to be a favorite of golfers during inclement weather on and off the course.”

The Biion Chelsea boot was designed with a remarkable set of features in stylish colors to keep your feet dry on and off the course. Features include:

Hextragrip traction outsole provides an extremely low-profile performance, offering the ultimate connection to the ground with amazing balance through every swing.

Biion’s HEXcell nano molecular EVA technology forms to your foot giving you a performing shoe with a precision fit.

The lightweight, flexible EVA material keeps you light on your feet and comfortable before, during, and after your game, helping to reduce leg fatigue for greater performance on the long haul.

Biion keeps your foot dry with waterproof EVA technology.

A dual density, energy-return midsole works with the golfer, allowing for the natural movement of your feet through every step, and every swing.

Biion’s spikeless HEXTRA-GRIP tread provides outstanding traction, strength and stability in your swing.

The massage nodes within every Biion shoe give your feet a therapeutic sensation with every step.

Biion shoes are resistant to mildew, bacteria and are anti-microbial, keeping you and your family healthy.

"Please join us for music and cocktails at the PGA Show in our booth #3473 Thursday, January 26 from 4 PM to 6PM," added Buchanan. Details are included below.

Website: BiionFootwear.com

Honma Golf Debuts the Next Generation of BERES: The BERES Nx Family of Woods and Irons

(CARLSBAD, CALIF.) – Honma Golf, the leader in beautifully crafted performance golf equipment,  announces the North American introduction of the new BERES Nx line of drivers, fairway woods, hybrids and irons. This Next Generation of BERES makes the renowned luxury brand more accessible to golfers who seek ultimate craftsmanship and luxury equipment without the ultra-premium price point of the brand’s marquee BERES 3-, 4- and 5-star models.

BERES Nx resides in the game-improvement category but appeals to a younger player than traditional BERES clubs. It can also be played by a broad handicap range, including better players needing stiffer shaft flexes. This new line features Honma’s lightweight holistic design that brings together speed and game improvement performance through its traditional integration of head and shafts being designed in tandem. Golfers will be thrilled by the reliable and consistent ball flight they get from BERES Nx.

“This new line helps expand the BERES legacy to a new generation of golfers,” says Takahiro Suzuki, senior product marketing manager at Honma. “That’s incredibly important to our company. It’s a rebirth and continuance of the legacy of the BERES brand that started in 2005. While maintaining the extremely high quality of BERES, we thoroughly pursued advanced technologies and generously adopted Honma's primary technology related to speed and distance. The result is BERES Nx.”

BERES Nx Driver

The next-generation, game-improvement BERES Nx driver – available for men and ladies playing to a 6-to-30 handicap – generates speed and distance. It yields plenty of forgiveness and sports a draw bias design that allows golfers to swing comfortably and still achieve added power. 

The club generates high initial ball speed through a new clubface and crown structure. The “Nx Drive Technology” structure – consisting of a no-weld upper L-CUP face, solid carbon crown, hyper wide slot and keel weighting – enhances the initial velocity performance for impressive flight and distance. Its radial face surface expands the toe and heel repulsion areas to the edges of the face, while X Lib increases the rigidity of the face’s outer circumference for more resilience.

Golfers can expect high-and-straight trajectory with low spin, thanks to the driver’s high Moment of Inertia (MOI) and low/deep center of gravity (CG). Its solid carbon crown and upper L-CUP face work in tandem to fortify the structure for increased repulsion. Use of carbon in the crown also allows weight to be carefully redistributed throughout the clubhead, to maximize performance – a goal Honma master craftsmen in Sakata, Japan achieved by integrating the shaft and clubhead design.

The slot efficiently transmits energy at impact into initial velocity for high trajectory and long distance. The shaft does not rotate, even when the loft and lie angles are adjusted between -1 degree to +2 degrees of loft. Plus, the driver maintains Honma’s foundation of beautifully crafted performance and gorgeous aesthetics. Unlike previous BERES clubs, Nx does not come with a star grading. It is available in base lofts of 9 and 10.5 degrees for men (plus a 10.5-degree left-handed model), and 11.5 degrees for ladies. 

BERES Nx Fairway Woods and Hybrids

The Nx fairway woods and hybrids are natural transitions from the Nx Driver. Like the driver, they also sport a solid carbon crown, radial clubface, booster slot and sole weighting. But they also incorporate a titanium clubface and stainless-steel sole. As a result, they generate plenty of initial ball speed with high trajectory, low spin and ample distance.

BERES Nx Irons

The Nx irons are designed to generate high ball flight and lengthy distance. And it is all due to their structure. A wide sole eases turf interaction but also works in concert with a hollowed-out lower body that’s supplemented with tungsten weighting near the toe and a vibration absorbing resin material behind it, plus an ultra-thin clubface – resulting in a high MOI, more impact repulsion, and a low-and-deep CG that together help generate high and straight trajectory. Paired with strong lofts, this helps achieve lengthy distance. A Vibration Absorption 3D Emblem adheres to the back of the face, absorbing impact vibration to soften the feel and sound to be that of a forged iron. An L-CUP structure makes the face thickness as thin as possible, and increases clubhead rigidity, as well. The integrated head-and-shaft design accelerates the head speed to improve the flight distance and stability.

BERES Nx Shafts

As a standard option, every BERES Nx club comes armed with Honma’s renowned lightweight VIZARD shaft. VIZARD, which was developed as a T//WORLD shaft, is combined with BERES for the first time here. Based on its integrated design with the Nx clubheads, VIZARD for Nx weighs just 45 grams, appealing to a wide range of golfers. It is generally more flexible in the middle, and more optimized towards the butt and tip – helping you produce proper spin and fast initial velocity. That lets golfers take a comfortable, easy swing while the shaft does all of the work. 

A VIZARD for Nx ★★★ Triple Star shaft is also available as an upgrade, for golfers who can invest more into their clubs. It uses ultra-high elasticity prepreg with a higher tonnage, with low frequency and low torque, while giving flex and suppleness. Thus, this premium shaft realizes even better distance and accuracy.

All BERES Nx products will be available for retailers and consumers beginning April 1, 2023. Retail pricing for BERES Nx men’s and ladies drivers are $750, fairways $500, and hybrids $400 (all prices are with VIZARD Nx shafts). Iron sets retail for $1,750 (7-11) in VIZARD Nx, $1,500 (7-11) in NEO steel shafts, and $2,500 (7-10, SW) in Vizard Nx for ladies. BERES Nx Triple Star retail pricing driver $1,000, fairways $600, hybrid $550, and iron set (7-11) $2,500.

For more information about Honma Golf visit: https://us.honmagolf.com/.

Cleveland Golf Announces New Frontline Elite Putters

(HUNTINGTON BEACH, Calif.) – The all-new Frontline Elite Putter line from CLEVELAND GOLF® features eight carefully crafted models with improved forward weighting and face technology, all designed to help golfers hit straighter putts with consistent speed and distance. The Frontline Elite Putters are slated to launch Feb. 22.

Frontline Elite Putters were carefully designed to reduce adverse effects of off-center strikes and help players sink more putts, regardless of stroke type. 

“For the Frontline Elite Putter, we used more than 30g of metal injection molded tungsten across the striking area to move weight as far forward as possible,” said Casey Shultz, Product Manager at Cleveland Golf. “In a forward-weighted putter design, face rotation is significantly reduced on off center strikes. So, even if you miss-hit your putt, your ball will stay more on-line, and at the desired speed for more scoring chances.” 

After computer simulation/calculations comparing forward-weighted Frontline Elite against rear-weighted competitors, the results revealed 38% improved accuracy when struck off-center.

Each putter in the Frontline Elite lineup includes Speed Optimized Face Technology (SOFT). Its individualized groove patterns, specific to each putter shape, balance energy transfer across an enlarged striking area, normalizing ball speeds and helping miss-hits travel a similar distance to perfectly struck putts.

Frontline Elite also features counterbalance weights beneath each putter grip and sole weights in each head. This weighting approach is intended to help maintain a consistent swing feel. To help with alignment consistency, Cleveland Golf’s patented 2135 Technology is featured on all mallet models. Every model uses either a simple, or high-contrast alignment line designed to best accommodate a slight arc or straight stroke type.

Key Innovations Inside the Frontline Elite Putters:

· Tungsten SOFT: A combination of Cleveland Golf’s proprietary Speed Optimized Face Technology for consistent distance on all strikes, plus tungsten material creates a forward CG for straighter, more accurate putts.

· Stroke Specific Designs: All Frontline Elite Putters feature a grip, hosel, and alignment scheme designed specifically for either a slight arc or straight stroke type. Simple or High-Contrast alignment lines are on each head, along with patented 2135 Technology featured on mallets designs. Straight stroke designs use an oversize pistol grip, while slight arc designs use a skinny pistol design from Lamkin.

· Consistent Swing Feel: Each model features adjustable sole weights and built-in counterbalance weights. This harmonious weighting system gives every putter an ideal, consistent swing feel, no matter the shaft length or head model.

Premium Options:

· ALL-IN shaft from UST Mamiya – A balanced shaft designed to add stiffness, strength, and consistency. Available in straight or single bend configurations.

· Stepless Chrome – For a more traditional look and feel, Frontline Elite also carries the option of a stepless chrome shaft available in straight or single bend configurations.

Retail Information and Pricing:

Frontline Elite Putter with Standard Shaft: $249.99

Frontline Elite Putter with ALL-IN shaft: $299.99 

Frontline Elite Models:

Blade: Frontline Elite 1.0, Frontline Elite 8.0

Mallet: Frontline Elite ELEVADO Slant Neck, Frontline Elite CERO Slant Neck, Frontline Elite RHO Slant Neck, Frontline Elite ELEVADO Single Bend, Frontline Elite CERO Single Bend, and Frontline Elite RHO Single Bend.

U.S. Retail Launch Date: Feb. 22, 2023

For more information on the Frontline Elite putter line visit us.dunlopsports.com/clevelandgolf 

Bridgestone Golf Introduces e12 Contact

Leader in Golf Ball Technology Expands Contact Science with New Cover Formulation

(COVINGTON, Ga.) — Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the all new e12 CONTACT golf ball, featuring a FLEXATIV cover, the fourth generation of Contact Science that helps create 46% more surface contact at impact. Borrowed from Bridgestone Tire, Contact Science optimizes the moment of impact, yielding faster speeds on more powerful contact and higher spin rates on less powerful contact. Designed for players looking for a combination of maximum distance, straighter overall shots, exceptionally soft feel, and enhanced short game performance, the new e12 CONTACT golf balls are loaded with technology, highlighted by the brand new FLEXATIV Surlyn cover.

The new FLEXATIV cover is designed using impact modifiers that allow it to react to the amount of force applied at impact. When struck with a driver the cover behaves like a firmer material for faster ball speed and more distance, and also less sidespin for straighter shots and enhanced forgiveness on off-center hits. When struck with a wedge or short iron however, it behaves like a softer, slower material. The result on shorter shots, when combined with CONTACT Force dimples, is 46% more surface contact, creating significantly more spin and control around the greens.

“We learned a lot from working on the TOUR B line and were able to apply some similar design features to the new e12 CONTACT,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf. “The new ball is about as advanced as anything you can find in the straight-distance category and can provide exceptional speed, longer, straighter shots, and solid short game performance for a wide range of players.” 

The CONTACT Force dimple design on the new e12 CONTACT, which carries over from the previous model, features a structure with a raised area in the center and an outer portion that slows sidespin during flight. The raised area of the dimple allows for more contact with the clubface at impact than traditional dimples, yielding a much more efficient transfer of energy and improved core activation. The result is faster ball speed and more distance with every club in the bag. Short game spin and control is also improved due to increased contact with the clubface.

“FLEXATIV represents our fourth iteration of Contact Science,” said Adam Rehberg, Senior Manager, Ball Fitting and R&D. “Our engineers have found a way to combine the structural and chemical advantages of Contact Science and put them into one golf ball, creating a model that flies longer, straighter, and spins more on short shots around the green. It’s an impressive achievement in design and manufacturing.”  

The three-piece Bridgestone e12 CONTACT will be at retail in March 2023 and feature a street price of $34.99 per dozen.  In addition to the classic white version, the e12 CONTACT will be available in Matte Green, Matte Red and Matte Yellow color options. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s Golf Ball Selection Guide.

More information: bridgestonegolf.com.

Srixon Releases Refreshed Z-STAR Series for 2023

(HUNTINGTON BEACH, Calif.) — SRIXON, a global leader in golf ball technology and innovation, announces the eighth generation Z-STAR Series golf ball. The Z-STAR Series is scheduled to launch Feb. 15, while the Z-STAR Series DIVIDE is scheduled for Spring 2023.

Made with an extra thin, urethane cover that provides tour level stopping power around the greens, the Z-STAR Series gives players more bite for more spin. Paired with the new Spin Skin+ to increase the cover’s degree of friction to enhance approach shots and greenside spin on every shot, Srixon claims this new generation will offer unmatched performance and feel.

“Finding the right golf ball for your game is just as important as finding the right irons or driver,” said Brian Schielke, General Manager of Srixon. “It's the one piece of equipment you use on every single shot, which is why technological advances like the new Spin Skin+ and FastLayer DG Core give players confidence that their ball is going to react how it should and excel in every category that matters – more spin, bite, and speed.”

Inside the Z-STAR Series is the new FastLayer DG Core, which is soft at the center and gets firmer from the inside out. The design of this core is intended to maintain a satisfying feel, while also providing ball speed.

The Z-STAR is engineered with a thin mid-layer and softer compression to prioritize softer feel and approach shot spin, while the Z-STAR DIAMOND also has a thin mid-layer but has a firmer compression to optimize Iron spin and distance. The Z-STAR XV’s unique core achieves a soft center that increases dramatically in hardness with an evenly distributed hard outer edge, which boosts ball speed for increased distance and enhances Iron spin.

Each Z-STAR Series ball features Speed Dimple Pattern, the 338 aerodynamic dimples improving overall launch even when wind conditions aren’t ideal. Its deep dimensions create a low drag coefficient that helps the ball stay on target and maintain distance, while keeping a penetrating ball flight in headwinds.

Included in the Z-STAR Series is the Srixon Z-STAR and Z-STAR XV DIVIDE golf ball. With its unique 50/50 Visual Performance in Yellow/White, this ball is a high-performance, tour-quality option made to see the game in a whole new way. 

“The visual feedback on its own is one of the most beneficial features of the DIVIDE ball,” Schielke says. “The ability to track your spin in the air and around the greens will help with overall consistency, and with the one of a kind 360° line you’ll be able to see your line more clearly and perfect your roll on the greens.” 

Both the Z-STAR and Z-STAR XV DIVIDE feature Srixon’s new FastLayer DG Core, new Spin Skin+, and Speed Dimple Pattern.

Key Innovations Inside Z-STAR Series Golf Ball:

· New FastLayer DG Core: Starts soft in the center and dramatically becomes firm around its edge, giving high-speed players exceptional feel and plenty of ball speed for maximum distance.

· New Spin Skin+: A durable coating that digs deep into your Wedge and Iron grooves, maximizing spin for better control and stopping power.

· Speed Dimple Pattern: Less drag and more lift boosts overall distance and flies straight, even in the toughest wind conditions.

Retail Information and Pricing

Z-STAR, Z-STAR XV, Z-STAR DIAMOND - $47.99

Z-STAR DIVIDE, Z-STAR XV DIVIDE – $47.99

Srixon’s Z-STAR and Z-STAR XV are available in Pure White and Tour Yellow, while the Z-STAR DIAMOND will be available in Pure White.

U.S. Launch Date:

Z-STAR, Z-STAR DIAMOND, Z-STAR XV: Feb. 15, 2023

Z-STAR DIVIDE, Z-STAR XV DIVIDE: Available Spring 2023

For more information on the Z-STAR Series family go to us.dunlopsports.com/srixon

Titleist Introduces TSR Metals

New Drivers, Fairways and Hybrids Offer Speed and Launch for Moderate Swing Speed Golfers

(CARLSBAD, Calif.) - Titleist introduces the final additions to its breakthrough TSR metalwood family with the launch of the new TSR1 driver, fairway and hybrid. Engineered for the moderate swing speed player – those with driver swing speeds less than 90 mph – TSR1 promotes optimal launch conditions through an ultra-lightweight design, enhanced aerodynamics and strategically placed Center of Gravity (CG). The line is designed to bring these players effortless speed, distance and high launch without sacrificing forgiveness, looks or feel. 

TSR1 metals will be available for fittings and presale on Feb. 2 and in golf shops worldwide on Feb. 23.

TSR1 Driver: The TSR1 driver is built for ultra-lightweight speed and distance. According to industry research, the moderate speed player accounts for roughly one-third of all golfers worldwide. The TSR1 driver provides these players the launch characteristics and speed to deliver effortless added yards to every drive.

As a maximum performance 460cc driver, TSR1 is roughly 40 grams lighter than TSR2, with weight savings coming from a lighter headweight, 40-gram shaft and lightweight grip. The elimination of excess weight, combined with improved aerodynamics and a similar “boat tail” shape to TSR2, helps golfers swing TSR1 faster through the air. Multi-Plateau Variable Face Thickness technology found in other TSR driver models assists in speed retention from off-center hits, while a deep CG almost perfectly centered to the face promotes higher launch and exceptional ball speed.

“The TSR1 line represents a continued commitment to deliver speed to every style of player,” said Stephanie Luttrell, Titleist Director of Metalwood Development. “With the TSR1 driver, we found more speed and launch for the player through a lightweight design, better aerodynamics and our deepest CG ever in a Titleist driver.” 

TSR1 drivers feature MMT SpeedMesh shafts that play at under 40 grams in all flexes, offering ultra-lightweight speed paired with incredible stability and energy transfer at impact.

TSR1 Fairway metals: The lightest and highest launching TSR fairway metal, TSR1 is designed to help moderate speed players get even more speed and launch out of every strike. TSR1 fairways have a larger footprint than the TSR2 offerings at 180cc, however, TSR1 is 20 grams lighter. An open hosel construction helps create a deeper CG placement that promotes higher launch and more forgiveness. TSR1 fairways also have a 15 percent higher MOI than their predecessor thanks to improved shaping and weighting. For golfers seeking to get the golf ball up in the air higher and faster, TSR1 is designed to do just that.

“In designing TSR1 fairways, high launch was the top priority,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “We wanted to make the highest launching and most forgiving fairway we could. The result makes for a seamless transition from TSR1 driver through the top end of the bag.”

TSR1 hybrids: Built for golfers seeking distance and stability in their hybrid game, TSR1 hybrids achieve more speed and higher MOI through its enhanced profile and ultra-lightweight construction. A larger “wood-type” clubhead allows for a deeper CG placement and a more confidence-inspiring look at address. Despite the larger profile, the TSR1 hybrid’s design achieves performance gains without increasing swingweight. TSR1 hybrid shafts utilize a .335 fairway tip and are ½-inch longer than prior generations for increased speed and launch.

“Keeping with the increased demand for higher lofted fairways from players, TSR1 hybrids are the most ‘wood-like’ hybrids we have ever made,” said Talge. “With a larger profile and a slightly longer shaft, TSR1 hybrids promote the speed and launch golfers may want from a fairway but with the added gapping flexibility to fit into the rest of the bag.”

TSR1 Technology:

Ultra-Lightweight Configuration: TSR1 drivers, fairways and hybrids have been stripped of every non-essential gram of weight from head to grip to ensure the lightest possible build without sacrificing performance.

Multi-Plateau Variable Face Thickness Design on TSR1 Driver: New VFT technology originally debuted in TSR2, TSR3 (Speed Ring), and TSR4 drivers and is now featured in TSR1, optimizing speed retention on off-center strikes.

Deep CG, High MOI: The center of gravity in each TSR1 model is positioned deep, raising MOI and maximizing high launch and ball speed. TSR1 drivers feature the deepest CG in a Titleist driver, now almost perfectly centered to the face, while the fairways’ open hosel construction and hybrids’ wood-type profile optimizes CG placement.

Confidence-Inspiring Shaping: Larger footprints in both TSR1 fairways and hybrids offer maximum forgiveness at impact and confidence over the ball, while the updated shaping of the TSR1 driver sits better at address and aerodynamic improvements help swing it faster through the air.

TSR1 Lofts

Driver: RH: 9°, 10°, 12° | LH: 10° (9° and 12° custom only)

Fairway: RH and LH: 3W (15°), 5W (18°), 7W (20°), 9W (23° | custom only)

Hybrid: RH and LH: 4H (20°), 5H (23°), 6H (26°), 7H (29° | custom only)

TSR1 Featured shafts: TSR1 drivers, fairways, and hybrids come equipped with Mitsubishi MMT SpeedMesh shafts, designed for players looking for an ultra-lightweight setup with maximum speed and stability. Metal Mesh Technology (MMT) is made with lighter and thinner materials and applied to the tip section to maximize energy transfer. MMT SpeedMesh shafts have a total playing weight under 40g (woods) and 50g (hybrids) across all flexes, the perfect complement to the lightweight construction of TSR1.

Shaft Specifications

Driver and fairways: Mitsubishi MMT SpeedMesh 40 (Men’s) and 35 (Ladies)

Hybrids: Mitsubishi MMT SpeedMesh 50 HY (Men’s) and 40 HY (Ladies) 

TSR1 Standard Lengths

Driver: 45.75” (44.5” Ladies)

Fairway: 43”, 42”, 41.5”, 41” (Ladies 1” under men’s stock build)

Hybrid: 40.5”, 40”, 39.5”, 39” (Ladies 1” under men’s stock build)

Grips

Drivers: Golf Pride TV 360 Lite Gray Flat Cap

Fairways: Golf Pride TV 360 Lite Plus Dark Gray Flat Cap

Hybrids: Golf Pride Tour Velvet 360 No Paintfill

Availability and Price: New Titleist TSR1 drivers, fairway metals and hybrids will be available for pre-sale on Feb. 2 and in golf shops worldwide beginning Feb. 23.

MAP: TSR1 drivers $599 | TSR1 fairways $349 | TSR1 hybrids $299

TRUE linkswear to Debut ‘TRUE Apparel Collection’ at 2023 PGA Show in Orlando, Fla.

Performance-Based Pants, Joggers, Polos, Quarter Zips and T-Shirts Highlight the New Line from Trailblazing Pacific Northwest Brand 

(TACOMA, Wash.) – TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, will debut its Apparel Collection at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla.

Including TRUE’s previously released All Day Chino and 5-Pocket Pant, the Collection of elevated essentials features the All Day Jogger, Hybrid Jogger, All Day Hoodie, Quarter Zip, Crew Neck, Three Unique Polos, a Refreshed Custom Hat Program and New Performance Socks.

All Day Pants and Joggers offer a functional nylon/spandex blend delivering incredible durability, breathability, water resistance and 4-way stretch performance without looking overly technical. This versatile fabric provides on-course comfort, looks sharp and feels even better for everyday wear. Light and breathable, the Collection still offers plenty of warmth on and off the course for all four seasons.

Derived from some of the finest “Super Natural” fabrics available, the All Day Hoodie, Crew Neck and Quarter Zip feature “cloud-like” comfort, making them perfect for mid-weight layering. Lux T-Shirts and Polos are crafted from Tencel, Repreve™ Recycled Polyester and Spandex, and embrace effortless style with a premium look and feel. All Day Pants are available in waist sizes 28, 30, 32, 34, 36 and 38 inches with 32-inch inseams. Joggers are offered in S, M, L, XL and XXL with 28-inch inseams. Hoodies, Crew Necks, Quarter Zips, Lux T-Shirts and Polos come in S, M, L, XL and XXL.

“For the last decade, my brother and I felt there was something missing in the golf apparel space,” says TRUE CEO Jason Moore. “Now, countless years of development, several trips around the world and plenty of on-course research and development have led to our long-awaited, tried and TRUE Apparel Collection. We couldn’t be more excited to officially launch the Collection at the 2023 PGA Show next week in Orlando along with all our new footwear.”

TRUE’s Apparel Collection is engineered for unrivaled comfort on and off the course and is designed for all-season wear with water-resistant fabric blends and 4-way stretch for full range of motion and optimal performance. “Beta testing” has taken place on golf courses and climates worldwide via TRUE’s Ambassadors, including PGA TOUR players Mark Hubbard, Joel Dahmen, Chris Kirk and TRUE Co-Founder Ryan Moore. The Collection also includes six new golf hats – Canvas Snapback, Canvas Dad Hat, Lux Tech Snapback, Lux Dad Hat, RIP Stop Snapback and Camp Hat – and TRUE’s Performance No-Show and all new Performance Ankle and Crew Socks.

MSRPs for All Day Pants, Joggers and Hoodies is $125. Additional apparel MSRPs: All Day Crew Neck ($110), Quarter-Zip ($115), Lux Polo and Lux Mock Polo ($110), All Day Polo ($90) and Lux T-Shirt ($75). Hat MSRPs range from $30 to $50, and socks are $12 to $14. 

Website: www.truelinkswear.com

Batcaddy to Introduce Lightest, Most Stable Remote-Control Caddy Available

The latest from Batcaddy features a lightweight, stealth-like frame design

(SAN FRANCISCO, CA) – BATCADDY, a leader in electric pushcart technology, and advocate of walking golf for over 18 years, is proud to announce that the company will be introducing its all new Swiss Designed X9R Carbon Electric Remote-Control Caddy at the 2023 PGA Show at the Orange County Convention in Orlando, FL., January 24th to 27th.  The new X9R and X9R Carbon feature an Ultra-Lightweight, Carbon Stealth Frame – taking the walking experience to a whole new level.

BATCADDY combined dramatic weight savings with brand new features to create the ultimate electric golf caddy. Weighing in at under 25lbs (with battery!) and up to 30% lighter than the competition. The X9R comes equipped with a slim design, ultra-quiet motors, inset battery tray, “Forever Tread” wheels, and Advanced Stability Geometry.

Adding to the BATCADDY’s X9R muscle, it features fully directional remote-control, downhill speed control, electronic parking brake, Ultimate Lithium 24-volt power package, and available Carbon wrapped upper and lower frame. Additionally, the X9R Series includes an exclusive, upgraded, premium electronics and accessory package as well as seat and dual beverage holders.

“We’re a company committed to the advancement of affordable, durable, and reliable, walking golf technology for every golfer, and those boxes are checked and confirmed with the X9R and X9R Carbon.” said Paul Guzman, Vice President of Marketing, BATCADDY. “We welcome attendees of the PGA Show to visit BATCADDY at booth #3001 to see the new X9R as well as the entire line of BATCADDY golf carts.”

BATCADDY is booking appointments for the 2023 PGA Show. For sales, reach out to Paul Guzman, Vice President of Marketing at Paul.guzman@batcaddy.com and for media, reach out to Vanessa Price, at Read the Greens, GOLF Media, Inc. at VanessaMarie@readthegreensgolfmedia.net.

X9R Carbon is available with 5 different wheel colors – Black/White/Blue/Green/Red and images can be found at https://batcaddy.com/pages/press. Retail costs start at $1,599.95. To learn more about the X9R Series, visit BATCADDY.COM/X9R

BatCaddy® – Electric Golf Caddy is the undisputed North American leader in electric golf push carts. Our Non-Remote- and Remote-Control electric golf push carts enable and promote the concept of walking golf, the way the game was meant to be played. Established in 2004 in Long Island, NY the company is US family-owned with Headquarters and logistics and service locations near San Francisco, CA and Bethlehem, PA.

BATCADDY is represented by a wide network of nationwide and local authorized US dealers and Pro Shops and distributed throughout Canada. A dedicated production facility in the Far East with decades of experience in mechanical and electronic parts manufacturing, assembly and R&D ensures the continuous supply of constantly evolving state-of-the-art products. 

The product design is US and European inspired and driven. BATCADDY’s investment in and reputation for excellence in customer orientation and service has been proven and praised over 15+ years of successful operations and strong growth rates. BATCADDY is here to stay and serve you!

X9R and X9R Carbon Features

· Swiss Engineered Stealth Frame Design

· Under 25lbs with battery!

· New Ultra-Quiet Slim-Design Dual Motors

· New Advanced Stability Geometry

· New Wider Wheelbase

· New “Forever Tread” Wheels

· New Electronic Parking Brake

· New Removable High-Performance Dual Anti-Tip Wheel

· New Stainless Steel Umbrella Holder

· New Low-profile Metal Scorecard/Ball Holder

· New Exclusive Upgraded Handle Controls

· New BATCADDY Ultimate Lithium 24v Power Package – (up to 45 Holes per Charge/1000-1500+ Charges)

· Fully Directional Remote-Control

· Downhill Speed Control

· Cruise Control - Stop/Start Feature

· 10/20/30 auto-distance Feature

· Fully Adjustable Handle (32” to 44” height)

· True-Freewheel Mode

· Quick-release rear wheels for easy storage

· Dual Cup-Holders

· Includes Seat

· X9R available in multiple frame and wheel color options

· X9R Carbon is available with 5 different wheel colors – Black/White/Blue/Green/Red

X9R and X9R Carbon Details:

Ultra-Quiet Slim-Design Dual Motors – A precision engineered motor compact in size and large on performance, the dual 24v motors have all the torque you need for the hilliest course while saving the space and weight needed.

Advanced Stability Geometry – Engineered with a redesigned geometry lowering the center of gravity and equalizing weight distribution throughout the Caddy to strike the perfect balance of maneuverability and stability.

Wider Wheelbase – In conjunction with our Advanced Stability Geometry, a wider wheelbase promotes the most stability possible on the course. And equipped with quick release rear wheels, storage is still a breeze.

“Forever Tread” Wheels – Our new wheel design marries the tread to the rim, creating a system that will last if your Caddy does.

Electronic Parking Brake – You asked for it! Our electronic parking brake makes parking your Caddy on tilted surfaces a breeze (Note: Overweight bags and severely tilted surfaces will cause the Caddy to roll slowly as this in not a mechanical brake)

High Performance Dual Anti-Tip Wheel – With a new streamlined profile and high-performance acrylic wheels, you can climb the hills you need without worrying about sacrificing maneuverability.

Upgraded Handle Controls – New responsive button design and 10 level battery charge indicators make manual control of your Caddy easier than ever.

Upgraded Standard Accessory Package – Level up to a Stainless-Steel Umbrella Holder, Metal Scorecard/Ball Holder, and dual cup-holders!

Advanced Lithium 24v Power Package – Our first Caddy with a 24-volt power system provides more power and battery life than our industry leading standard 12v packages.

Whiskers Top Five Color Patterns Anchor Remarkable 2022 Growth in Golf

(DELRAY BEACH, Fla.) – Five color patterns of golf-specific shoelaces dominated sales in 2022 in which product shipments increased by more than 500% over a strong 2021.

Top sellers were blue-red, pink-navy, garnet-navy, black-red and blue-berry, all of which were extremely popular in shoes of PGA and LPGA Tour players as well as amateur golfers.  The next five were red-navy, navy-light blue, garnet-navy, light blue-black and pink-navy.

The trend of mismatched shoes in society is also taking root in golf circles, and mismatched Whiskers laces are following suit.

“It’s crazy good how subtle color pops of laces make wardrobes extra fashionable on the golf course,” says Kyle Groth, CEO of Whiskers.  “Golfers’ personalities shine through in ways which are fashionable and fun, not over-the-top obnoxious.”

Part of Whiskers’ meteoric rise in becoming a staple on golfers’ feet is the brand’s rapid adoption on the PGA, LPGA and Korn Ferry tours.  During any given tournament, up to 75 players, including major winners, Ryder Cup players and superstars of all ages, sport Whiskers laces.  More than 15,000 Tour rounds were played in Whiskers laces in 2022, including winners and a host of Top 10 finishers.  

Golfers match Whiskers colors and patterns to their shirts, hats, belts and shoes, and re-lacing typically takes less than three minutes.  The Made-in-the-U.S.A. laces are fit for classic shoes like FootJoy and athletic styles from adidas, ECCO, Nike and other brands.

Whiskers laces are sold online and in pro shops, and are unique golf tournament and outing gifts.

In addition to Whiskers’ more than 70 solid colors and patterns for golf shoes, the company designs and manufactures laces specifically for dress and casual shoes, sneakers and boots.  Coordinated in style and color with trendy footwear and apparel brands, laces are crafted with ultra-durable poly-nylon tech weave and high-grade aglets, and come in multiple styles, shapes and lengths.

Information: www.whiskerslaces.com, www.whiskersgolf.com, hello@whiskerslaces.com, 561-665-7493.

Shot Scope Introduces Shot Scope Academy

Game Tracking System That Connects PGA Professionals, Coaches and Teachers with a Golfer’s Performance “On The Course”

(Edinburgh, UK) — Shot Scope (www.shotscope.com), the industry-leader in advanced GPS and shot tracking technology, today unveiled Shot Scope Academy, a first-of-its-kind game tracking system -- designed specifically for PGA Professionals, golf coaches and teachers -- that uses advanced technology to establish unlimited connectivity between instructors and golfers to track and analyze their performance “on the course.”  

As part of the launch of Shot Scope Academy, which will be presented during the PGA Show in Orlando at booth #2231,  the company has also announced partnerships with the Middle Atlantic PGA & Southern California PGA Sections, which establish immediate integration with thousands of PGA Professionals on both the east and west coast of the U.S. 

The Shot Scope Academy system allows any type of instructor, from amateur teachers to collegiate coaches, to track the performance of a golfer using the Company’s V3 Smart Watch or PRO LX+ Rangefinder models during a round of golf anywhere in the world. Following the round, all data captured from tee to green is seamlessly uploaded where the instructor can view and analyze the round and, in-turn, instantly send game improvement recommendations or lesson plans. This enables an instructor to see first-hand the results of every shot hit on each hole during the round, including the club used, end location of the shot, and the hole score. In fact, Shot Scope creates in-depth teaching insights with access to 100+ statistics, including Strokes Gained and Handicap Benchmarking. This allows for truly structured lesson plans based on direct “on course” performance strengths and weaknesses. 

PGA Professionals, coaches and teachers who are interested in signing up for Shot Scope Academy can visit www.shotscope.com/coaching/academy.

“Aside of an actual playing lesson, never before in the game of golf have PGA Professionals, coaches and teachers had the opportunity to truly connect with golfers and their performance out on the course, until now,” said Gavin Dear, Chief Commercial Officer, Shot Scope. “Shot Scope Academy captures game performance so the instructor can better analyze the golf swing. It offers an unprecedented tether between instructor and golfer to track their performance by capturing every shot hit on the course, allowing the instructor to identify any common misses or trends in the golfer's game and focus on the areas needed to take their game to the next level - whether that be swing changes or on course strategy.”

As part of Shot Scope Academy, which is a seamless and low-cost, yet high-tech system that comes with NO subscription fees, instructors can supercharge their lessons through an online dashboard and create tailored practice and training strategies for golfers based on their on-course performance data. They can connect with instant messaging and leave notes to highlight areas of excellence and improvement, while setting realistic targets and achievable goals. 

Adds Dear, “We are thrilled to establish immediate Shot Scope Academy partnerships with the Middle Atlantic and Southern California PGA Sections which connect us to a mass audience of PGA Professionals. We believe they will see tremendous value in putting a golfer’s personalized data front and center for quick and easy access to post-round evaluation of every shot and where it was hit on each hole.”

The debut of Shot Scope Academy comes on the heels of the Company’s 2022 launch of PRO LX+, a first-of-its-kind, 3-in-1 rangefinder system featuring GPS-powered distances and performance tracking. This is complemented by Shot Scope’s award-winning V3, the first and only GPS Smart Golf Watch to feature artificial intelligence, offering real-time on-course performance tracking capabilities and precise distance measuring for golfers. 

Today, Shot Scope’s patented performance tracking products, which are conforming to Rule 4.3(a), including tournament golf, are used by hundreds of thousands of golfers worldwide recording over 250 million shots. This captured data shows that amateur golfers improve by four strokes thanks to the unique combination of accurate distance information and automatic performance tracking technology.  

Adds Dear, “The Shot Scope Academy proprietary performance tracking system provides unlimited connectivity with a golfer’s game, allowing for a new level of instruction programming from the range to the course, year-round and from anywhere in the world.”

Shot Scope performance tracking products start from as little as $149.99 (H4 Handheld) and exclude any type of subscription fee. Purchases can be made either by the golfer directly or through a PGA Professional, coach or teacher, and users receive free unlimited access to the Shot Scope Academy dashboard.

All Shot Scope products can be purchased at Dick’s Sporting Goods, Golf Galaxy, PGA Superstores, golf specialty stores or online at www.shotscope.com. Keep up to date with all of the Shot Scope news on social media: Twitter @Shotscope /Facebook @Shotscope Instagram @shot_scope. 

GolfTrainingAids.com Names Divot Board Training Aid of the Year for the Second Year in a Row

Top training aid to be showcased at the PGA Merchandise Show – Booth 2075

(West Palm Beach, FL) – GolfTrainingAids.com, home of the world's largest selection of golf teaching and training aids, announces the Divot Board as its Product of the Year for the second year in a row. The Divot Board will be showcased along with other top golf training tools at this week’s annual PGA Merchandise Show at Orange County Convention Center in Orlando.

The Divot Board was selected for its innovative design, immediate visual feedback of a golfer’s impact position (if each swing was a ball-first strike or fat or thin, and if the club face was square, open, or closed) and positive reviews from golfers. The product is also extremely durable and portable enough to easily hook onto a golf bag to take out to the range or golf course. It’s been one of the best-selling training aids of the year.

“The feedback we are getting from our customers is the Divot Board is beneficial because it gives them immediate feedback,” says Diulus. “Customers also like it because it’s easy to use, portable and very durable. The moment of truth in the golf swing is impact and the Divot Board is one of the best tools to illustrate where the club face is at impact.”

GolfTrainingAids.com invites PGA Show attendees to stop by booth 2075 to see how the Divot Board works and meet the product owner and inventor Bo Longo.

Divot Board Vice President Mike Longo says he’s honored to have The Divot Board named Product of the Year for a second-straight year in a row and is excited to continue working with the Golf Training Aids team. “We are thrilled to work with Golftrainingaids.com and value them as a strategic partner who excels in providing expert sales and marketing support. They have been critical to the growth and success of the Divot Board.”

The Longo Family (Bo, Mike, and Joanne) will be on hand at the Golf Training Aids booth (#2075), along with Director of Operations Keith Johnson, marketing director & head of social media Emily Faulkner, and business development specialist Christian Cintron.

Learn more at GolfTrainingAids.com.

Biion Footwear Introduces the Trainer Collection for Adults and Kids

From the influence of the iconic Stan Smith comes the bold next step in the evolution of EVA

(COLLINGWOOD, ON, Canada) – Biion Footwear, designed and styled in Canada, introduces the new Trainer for adults and kids in a variety of colors and patterns. In the tradition of the iconic tennis trainer silhouette, the new global award- winning Biion Trainer brings a sport-casual look to the course without jeopardizing performance.

“We’re pleased to introduce the all-new Biion Trainer for adults and kids at the 2023 PGA Show,” said Richard Buchanan, founder of Biion Footwear. “The Trainer features all the technical details and functionality of our much-loved Oxford, including 3-piece construction and Extra-Grip outsole. We’re proud to announce that we won Silver at the Global Footwear design awards with this design and named one of the best golf shoes for men and women in Golf Digest.”

”Biion offers the largest, most dynamic collection of children's footwear for golf,” added Buchanan. “Our range of golf footwear for kids features colors, patterns and textures that capture their bold personalities. Some of our popular designs include Harry Potter and DC Super Heros.”

Approved by orthopedic specialists, Biion’s design supports the inner footbed, allowing for the natural movement of your feet through every step (and swing). A dual density, energy-return midsole works with the golfer, allowing for the natural movement of your feet through every step, and every swing. The massage nodes within every Biion shoe give your feet a therapeutic sensation with every step.

Biion’s HEXcell nano molecular EVA technology forms to your foot giving you a performing shoe with a precision fit. The lightweight, flexible EVA material keeps you light on your feet and comfortable before, during, and after your game, helping to reduce leg fatigue for greater performance on the long haul.

A spikeless HEXTRA-GRIP traction outsole in every Biion shoe provides an extremely low-profile performance, outstanding traction, strength, and stability in your swing.

Feet stay cool in Biion, with strategically placed ventilation holes throughout the shoe. The shoes are also resistant to mildew, bacteria and are anti-microbial, keeping you and your family healthy.

Facebook: @WeAreBiion

Instagram: @WeAreBiion

Website: BiionFootwear.com

Nassau Golf set to showcase its new All-In-One Revolve Golf Bag and Crossbow Double Barrell Putter at 2023 PGA Merchandise Show

(FREEPORT, NEW YORK) – Nassau Golf announced today that it will be exhibiting in BOOTH #2506 and showcasing its new All-In-One Revolve Golf Bag and Crossbow™ Double Barrell™ Putter along with several other products at the upcoming 2023 PGA Merchandise Show scheduled for Jan. 25-27th at the Orange County Convention Center in Orlando, Florida.

ABOUT THE ALL-IN-ONE REVOLVE GOLF BAG

The patent pending all-purpose design of the Revolve Golf Bag allows you to use it in one of three different ways on the course. 1) with wheels attached as a push or pull cart, 2) as a standard carry/stand bag or 3) as a standard cart bag strapped on to the back of a motorized golf cart.

Now you can ditch that heavy, and unreasonably large pushcart and just carry this one bag to the course. The wheels are easy to attach or detach and pop on or off with the simple press of a button. With the Revolve All-In-One Golf Bag you’ll be able to go from walking to riding in just a matter of seconds.

The durable telescoping handle pulls out when you’re wheeling it around or conveniently stores away in a zippered pocket when you’re carrying it as a stand bag or have it strapped on the back of a golf cart. The Revolve All-In-One Tour Edition Golf Bag is available in 3 different colors: Black/Grey, Blue/Grey and Yellow/Grey.

ABOUT THE NASSAU CROSSBOW™ DOUBLE BARREL™ PUTTER

The putter features a face forward design with a double milled face. Providing perfect balance in the putting plane, the putter swings back and forth perfectly square while other putters come through with an open face. The alignment features an arrow that can dial in one's alignment very easily. The face forward design keeps one's head behind the ball to sight the intended line, precisely. The sole design keeps the face off the ground eliminating scuffed putts. 2 cylinders add to the alignment and weighting. The head shape adds to the gun sight alignment. The smaller face perfectly milled with a sighting arrow adds to proprioception. The grip is made in the U.S.A and fits into both palms for a comfortable feel and positive stroke. 

For more information visit www.revolvegolf.com or www.NassauGolf.com.

Dundonald Links Offers Traveling Golfers a Chance to Experience the Home of Golf

New Luxury Resort in Western Scotland will Provide One Lucky Foursome with a Bucket-List Trip

(Ayrshire, Scotland) – Dundonald Links – the luxurious new golf resort in Western Scotland that is garnering critical acclaim from traveling golfers and professional tour players alike – is giving golfers the chance to claim a deluxe trip to the acclaimed venue. 

Running from now to midnight on February 5, 2023, one lucky winner and three friends will be awarded the unforgettable trip. Headlining the prize are two rounds of golf on Dundonald Links’ prestigious par-72 course, hailed as one of the finest in the world.

Between rounds, winners can enjoy a two-night stay in the sumptuous lodge and a dinner at the Canny Crow, the resort’s exceptional, Michelin-quality restaurant. Valued at over $3,000, the experience includes breakfast at the Canny Crow and a quintessential Scottish whisky tasting session. 

Widely regarded as one of the finest courses in Ayrshire’s bountiful golf coast – close to other iconic courses including Royal Troon, Prestwick, and Western Gailes – the bucket-list trip follows a hugely successful first season at the new resort.

New hotel rooms, elegant standalone group lodges with private putting green, and a first-class clubhouse with full-service facilities beckon. The resort also made headlines last summer when it hosted the world’s best female professionals in the Trust Golf Women’s Scottish Open, an event that will return to Dundonald Links in 2023.

Dundonald Links has been recognized as a finalist in the ‘Best Clubhouse’, ‘Best Pro Shop’ and ‘Best Sustainability’ categories at the Scottish Golf Tourism Awards, with the winners to be announced on Feb. 2.

“This trip is a way for us to express our gratitude for the wonderful feedback we received last year and continue introducing our luxury resort to traveling golfers,” said Ian Ferguson, General Manager, Dundonald Links. “We’re excited to welcome first-time guests and returning golfers alike this year.”