Thursday, July 22, 2021

Primland, Auberge Resorts Collection Nominated for Multiple Luxury Travel Awards


Boutique Resort in SW Virginia Mountains Included in Destination Resort, Hotel Spa, Luxury Hotel Categories

(MEADOWS OF DAN, Va.) – Primland, Auberge Resorts Collection, the majestic all-season mountain retreat in Southwestern Virginia, has been nominated in three categories for the 2021 USA TODAY 10Best Hotels Readers' Choice Travel Awards: Best Destination Resort, Best Hotel Spa and Best Luxury Hotel.

Voting takes place at www.10best.com/awards/travel/ and people may vote every day, once a day in each category until Monday, Aug. 16 at noon. Winners will be announced on Friday, August 27.

“It’s an honor to be nominated in multiple categories, particularly since we were chosen by a panel of 10Best travel experts, based on industry awards and guest reviews,” said Primland’s Julee Midden, Director of Sales and Marketing.

A perennial recipient of various best-in-kind accolades, Primland has been named a top resort in America on multiple occasions, including being voted the Best Resort in the South by Conde Nast Traveler readers. The resort, which is nestled amid 12,000 Blue Ridge Mountain acres, was also ranked in the top 10% of hotels worldwide by Tripadvisor and has been named one of the best hotels in the country by US News & World Report.

The Spa at Primland is renowned for its rejuvenating and energizing treatments that combine Native American healing rituals and European spa techniques. Primland also offers luxurious accommodations, a championship golf course, farm-to-table cuisine and year-round activities for the entire family, including horseback riding, fly fishing, RTV trail riding, tennis, alfresco yoga and meditation, kayaking, hiking, sporting clays, archery and stargazing in one of the largest observatories in the Eastern U.S.

The resort is conveniently located two hours from Charlotte, N.C., five hours from Washington D.C, and just 90 minutes from two regional airports, Piedmont Triad (PTI) in Greensboro and Roanoke Regional. The resort’s partnership with NetJets provides guests with special benefits when flying privately through two nearby airports, Blue Ridge and Mt. Airy-Surry County, only 45 minutes away. The property also features a helipad located at the North Gate.

Primland, Auberge Resorts Collection is now accepting reservations. For more information, visit aubergeresorts.com/primland.

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